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Ad Blocking Rates Continue To Grow But Blocking Is Unusual Via Smartphones

  • eMarketer, Tuesday, November 29, 2016 7:10 AM
According to a survey by AudienceProject, 26% of respondents in the U.K. and 23% in the U.S. used an ad blocker on their desktop computers. But just 2% of respondents in both countries reported using them on their smartphones. The survey was reported on by digital research firm eMarketer in an article. The firm estimates that 23% of internet users will use ad blockers via their desktop computers vs. 7.8% via their smartphones. Further, eMarketer projects that ad blocking will grow by double digits in 2016 with nearly 70 million internet users employing ad blockers, up 34.4% over 2015.
In Q3 2016, AudienceProject surveyed internet users ages 15 and older in the UK and the US about their use of ad blockers. AudienceProject, who used a tracking pixel as part of the survey, detected that 26% of respondents in the UK and 23% in the US used an ad blocker on their desktops. Only 2% of respondents in both countries were detected using ad blocking tools on their smartphones. - See more at: https://www.emarketer.com/Article/Glimmer-of-Hope-Ad-Blocking-Battle/1014766?ecid=NL1001&mkt_tok=eyJpIjoiTlRjM0 1UTmxNelkwTVRGaSIsInQiOiJ1a3E2VjBaeXRmXC92bGhxQWx0MW16T3pEU2l3Vno2UDV0cmUrK0RXUXNveHMrSWtBWlBTbU1jXC9VU01pVmRGSWhXTCtJait4TUZIUVdKZ09BOHJkQ2w1cmZScVJraXExXC9FOFNFWEZuR2p1Zz0ifQ%3D%3D#sthash.vM9iqQaG.d puf
In Q3 2016, AudienceProject surveyed internet users ages 15 and older in the UK and the US about their use of ad blockers. AudienceProject, who used a tracking pixel as part of the survey, detected that 26% of respondents in the UK and 23% in the US used an ad blocker on their desktops. Only 2% of respondents in both countries were detected using ad blocking tools on their smartphones. - See more at: https://www.emarketer.com/Article/Glimmer-of-Hope-Ad-Blocking-Battle/1014766?ecid=NL1001&mkt_tok=eyJpIjoiT lRjM01UTmxNelkwTVRGaSIsInQiOiJ1a3E2VjBaeXRmXC92bGhxQWx0MW16T3pEU2l3Vno2UDV0cmUrK0RXUXNveHMrSWtBWlBTbU1jXC9VU01pVmRGSWhXTCtJait4TUZIUVdKZ09BOHJkQ2w1cmZScVJraXExXC9FOFNFWEZuR2p1Zz0ifQ%3D%3D#sthash.vM9iq QaG.dpuf
In Q3 2016, AudienceProject surveyed internet users ages 15 and older in the UK and the US about their use of ad blockers. AudienceProject, who used a tracking pixel as part of the survey, detected that 26% of respondents in the UK and 23% in the US used an ad blocker on their desktops. Only 2% of respondents in both countries were detected using ad blocking tools on their smartphones. - See more at: https://www.emarketer.com/Article/Glimmer-of-Hope-Ad-Blocking-Battle/1014766?ecid=NL1001&mkt_tok=eyJpIjoiT lRjM01UTmxNelkwTVRGaSIsInQiOiJ1a3E2VjBaeXRmXC92bGhxQWx0MW16T3pEU2l3Vno2UDV0cmUrK0RXUXNveHMrSWtBWlBTbU1jXC9VU01pVmRGSWhXTCtJait4TUZIUVdKZ09BOHJkQ2w1cmZScVJraXExXC9FOFNFWEZuR2p1Zz0ifQ%3D%3D#sthash.vM9iq QaG.dpuf
In Q3 2016, AudienceProject surveyed internet users ages 15 and older in the UK and the US about their use of ad blockers. AudienceProject, who used a tracking pixel as part of the survey, detected that 26% of respondents in the UK and 23% in the US used an ad blocker on their desktops. Only 2% of respondents in both countries were detected using ad blocking tools on their smartphones. - See more at: https://www.emarketer.com/Article/Glimmer-of-Hope-Ad-Blocking-Battle/1014766?ecid=NL1001&mkt_tok=eyJpIjoiT lRjM01UTmxNelkwTVRGaSIsInQiOiJ1a3E2VjBaeXRmXC92bGhxQWx0MW16T3pEU2l3Vno2UDV0cmUrK0RXUXNveHMrSWtBWlBTbU1jXC9VU01pVmRGSWhXTCtJait4TUZIUVdKZ09BOHJkQ2w1cmZScVJraXExXC9FOFNFWEZuR2p1Zz0ifQ%3D%3D#sthash.vM9iq QaG.dpuf

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