• The Drum, Friday, November 4, 2016 6:44 AM

"GroupM’s executive vice president of brand safety John Montgomery thinks that publishers need to consider what their current user experience is like in terms of advertising before imploring consumers to turn off their ad blockers," The Drum reports. Speaking at The Drum’s Ad:tech program in New York, Montgomery said he thinks digital ads are "overly monetized, suck up data plans and piss consumers off – all of which are reasons why he doesn’t believe that the industry has 'the moral right to ask people to turn off their ad blockers.'" Overall, he said asking consumers to turn off their blockers is a 'short-term strategy, and it’s treating a symptom and not the cause. We really have to fix this thing.'"

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