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Email -- A Great Antidote To Ad Blocking

  • Forbes, Monday, December 5, 2016 11:09 AM
With the increase in ad blockers, digital marketing strategies should revisit the power of email marketing. A healthy subscriber list is more stable than "followers" on a social media platform that could close up shop. According to MailChimp's 2016 report, regardless of industry, the average open rate is around 20%. Email reaches customers where they are on their desktop, tablet or mobile device.

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