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O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'

  • Campaign, Tuesday, February 28, 2017 6:24 AM

O2 is considering giving its users "more control" to reduce the number of ads they see on their mobile devices in a move that could encourage ad blocking. Mark Evans, the chief executive of O2, Britain's second biggest mobile operator, said at Mobile World Congress in Barcelona that users should have the right to block ads if they feel "plagued by advertising."

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