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More Than Three In Four UK Marketers Think Ad Blocking Could Be Good

  • The Drum, Wednesday, January 25, 2017 7 AM

The Chartered Institute of Marketing has released research showing that a large majority of professional marketer respondents agree that ad blocking will help the industry. According to the research that consulted 255 marketing professionals, more than three quarters of marketers (76%) “think ad-blocking will be positive for the industry, encouraging greater creativity”. 

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