Mashable explores how a strange alliance between Google and ad blockers could beat down bad ads. Recently, Google said it's even looking at launching its own ad blocker. While the pairing might appear
strange, "it's more understandable when you consider one fundamental truth about ad blocking companies: They don't exist to block ads — they exist to serve as middlemen between ads and
consumers. The biggest ad blockers charge the biggest advertising vendors to let their ads pass through their software. They're better described as ad filters than ad blockers," Mashable reports.
Further, the report suggests that "ad blockers aren't all that different from advertising platforms like Google which can (and do) filter ads. Both parties ultimately make money by showing people
ads." So, in that sense, Google "can beat ad blockers at their own game, using its own ad blocker to nix the most annoying and harmful ads — which Google already avoids selling — until
people no longer feel the need to download ad blockers at all."
Read the whole story at Mashable »
