- T-Mobile Gets Solo 'View'
MediaDailyNews, David Goetzl - Thursday, July 17, 2008
T-Mobile has signed as the sole sponsor for Monday's episode of ABC ...
- Fox Scoops Up $35 Mil. In All-Star Ads
Around the Net In Media, Joan Voight - Thursday, July 10, 2008
...
- The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos wi ...
- Media Metrics: No Vacation for Marketers
Media Magazine, Jordan Harris - Tuesday, May 20, 2008
Look out your window: it's summer outside. While most Americans look forwa ...
- ESPN: Advertise In Magazine, Get Network, Too
MediaDailyNews, David Goetzl - Tuesday, July 8, 2008
ESPN is offering three-for-TV. Under its "Magavision" opportunity, advertisers in ESPN T ...
- 'Bazaar' Gives Advertiser A Cover, 40 Pages
Around the Net In Media, Joan Voight - Monday, June 30, 2008
Showing how much clout advertisers now have with glossy magazines, the Ju ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
MediaDailyNews, Wayne Friedman - Wednesday, June 25, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- Invision Launches Web Capacities To Simplify Cross-Platform Ads
MediaDailyNews, David Goetzl - Monday, June 23, 2008
Invision, the 15-year-old provider of software helping TV programmers manage and proce ...
- Navic Helps Media Agencies Maximize Ad Reach
MediaDailyNews, Wayne Friedman - Friday, June 20, 2008
Microsoft Corp.'s purchase of Navic Systems will give media agencies perhaps t ...
- Taco Bell Devotes Whole Print Budget To Time Inc.
MediaDailyNews, - Wednesday, June 18, 2008
Taco Bell has given 100% of its print budget for its n ...
- Brokers: Experience Pays, Trick To Get Media Plan Right
Marketing Daily, Karl Greenberg - Monday, June 16, 2008
[Real Estate] Life as a real estate broker is not what ...
- NYT Sees Some Hope In Luxe Ads
Around the Net In Media, Joan Voight - Wednesday, June 11, 2008
The weak U.S. economy is hurting The New York Times, but the ...
- Trib Ups Hendricks To EVP, Sales
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Tribune Broadcasting group advertising executive John Hendricks has been promoted to executi ...
- In-Game Ads Get Better Tech, Better Revs
MediaDailyNews, - Friday, June 6, 2008
New in-game advertising has come to Sony's PlayStation 3 console, launching ...
- Wal-Mart Offers Free Classified Ads Online
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
...
- IAG Research Sees Strength in VOD Ads
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
A new IAG Research study of Lexus ads suggests that marketers cou ...
- Study: College Newspapers Good Buy
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
Metro newspapers may be struggling, but college print newspapers are thriving, accordi ...
- Local Web Ads Are Sizzling For Newspapers
Around the Net In Media, Joan Voight - Friday, May 30, 2008
Newspaper-owned Web sites are taking the biggest slice of an online loc ...
- Dish and NBCU To Offer Interactive Ads
Around the Net In Media, Joan Voight - Wednesday, May 21, 2008
Dish Network's satellite TV service will now provide interactive advertising capabilities ...
- AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys
MediaDailyNews, Fern Siegel - Wednesday, May 21, 2008
CNBC is extending its digital partnerships, agreeing to provide multimedia content ...
- Platform Rivalry: Cable Fights For Digital Dollars
On Media, Diane Mermigas - Wednesday, May 21, 2008
The cable industry may finally be on the verge of achieving pari ...
- The Problem With TV Is Ads
Around the Net In Media, Joan Voight - Tuesday, May 20, 2008
Up to now, TV network sellers have not wanted to point o ...
- Cable Hires New CEO For Interactive Ads
MediaDailyNews, David Goetzl - Tuesday, May 20, 2008
A top Comcast executive said Monday that the cable industry's initiative ...
- Outside In: Attention Must Be Paid
Media Magazine, Jahna Lindsay-Jones - Tuesday, April 15, 2008
It's 9:00 p.m. - do you know where the eyeballs are? ...
- TV Nets Need To Translate Content, Ad Pitch To Web-Friendly Options
On Media, Diane Mermigas - Monday, May 19, 2008
The television networks want it all as they walk the delicate li ...
- Starcom Breathes Oxygen Into Media Planning
Around the Net In Media, Joan Voight - Wednesday, May 14, 2008
Starcom Worldwide and its research and planning partner Strategic Oxygen are n ...
- TV Metrics Buyers Want
Around the Net In Media, Joan Voight - Monday, May 12, 2008
The increased use of the Web is making vendors of traditional med ...
- Addressable Advertising On the Horizon
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
Industry watchers say addressable advertising--the ability to target TV ads by households-- ...
- ABC TV Considers Broadband Ads
MediaDailyNews, - Monday, May 5, 2008
ABC Television starts research next week on inserting multiple commercials into ...
- Advertisers Get Google TV Ads, Dish Network Reach
MediaDailyNews, - Friday, May 2, 2008
Google has taken its TV ad-buying service, Google TV Ads, out ...