- So Far, Kids' TV Saved From Ad Hits
MediaDailyNews, Wayne Friedman - Monday, October 13, 2008
A serious weakening in the economy has not affected the crucial fourth-quart ...
- Turner Announces Product Placement Partners
Around the Net In Media, Joan Voight - Friday, October 10, 2008
Turner Broadcasting revealed new partners for its new TVinContext system, which wi ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2008
The U.S. advertising marketplace still may not be in a technical recessio ...
- Prez Ads Run Again In Network News
MediaDailyNews, - Tuesday, September 30, 2008
AP reports that presidential candidates are again running TV ads during broadca ...
- Frame Media Runs News, Ads In Online Screen Photos
MediaDailyNews, David Goetzl - Monday, September 29, 2008
Those screens that allow people to run a continuous loop of fami ...
- KFC Issues Veiled Threat to Racy '90210'
Around the Net In Media, Joan Voight - Thursday, September 25, 2008
Sometimes it is pretty easy to read between the lines. In ...
- Google Shifts To 'Real Time' Scoring, Will Reap Hundreds Of Millions In Incremental Search Ads
Online Media Daily, Joe Mandese - Tuesday, September 16, 2008
A tweak Google announced Monday to the so-called "quality score" it us ...
- Super Bowl Sells 80% Inventory, $3 Mil Per Spot
MediaDailyNews, - Thursday, September 11, 2008
NBC will broadcast Super Bowl XLIII next year, but the network h ...
- Esquire Attracts Ads, Buzz With Electronic Cover
Around the Net In Media, Joan Voight - Wednesday, September 10, 2008
Esquire has gone electronic, but it has nothing to do with t ...
- Fox's 'Fringe' Airs With Less Ads
MediaDailyNews, - Wednesday, September 10, 2008
"Fringe," a new sci-fi drama from Fox, will run all season wi ...
- School Districts Mull Ads Inside Buses
Around the Net In Media, Joan Voight - Monday, September 8, 2008
The next venue for advertising? How about inside school buses. Children ...
- TVB Forecast Spotlights Spot Revs
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB's forecast for spot dollars in 2009--a year with no Olympi ...
- TVB: ePort System Facilitates Millions In Ads
MediaDailyNews, David Goetzl - Friday, September 5, 2008
The TVB said Thursday that its efforts to make electronic transactions t ...
- V-Me Grabs Major Ad Partners For New TV Season
MediaDailyNews, - Wednesday, September 3, 2008
Hispanic digital network V-me has seized ad partnerships for 2008-09 with ...
- McCain Yanks Ads Due To Gustav
Around the Net In Media, Joan Voight - Tuesday, September 2, 2008
Presidential candidate John McCain not only scaled down the Republican National Conventi ...
- TNT Signs Up Sponsors for New Legal Drama
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
TNT is turning advertisers into sponsors for its new one-hour legal dra ...
- Broadcast TV Frets About Shrinking Upfront Dollars
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
The sagging economy is sparking chatter that in September clients may tr ...
- Name Drain
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Time to head for Pink Taco Stadium. Okay, so Pink Taco Stadi ...
- Political Conventions To Rev Ad Sales
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
The national political conventions will kick off a fall blitz of politic ...
- In the Moment
Media Magazine, Daniel Frankel - Tuesday, July 22, 2008
The buzz term is "moment of exclusivity." "With digital signage, we c ...
- There Will Be Blood
Media Magazine, J Mitchell McMahon - Tuesday, July 22, 2008
Thanks to CBS, even your mother knows Kimbo Slice. No? Then s ...
- Take Me Out
Media Magazine, Douglas Quenqua - Tuesday, July 22, 2008
In the early 1930s, Brooklyn clothier Abe Stark took some unwanted ...
- Going For Gold: NBC Sells $10 Mil More In Olympic Ads
MediaDailyNews, Wayne Friedman - Friday, August 15, 2008
With NBC's Beijing Olympics on pace to exceed advertisers' ratings guarantees, t ...
- Ad Boon: Centro Acquires RealCities.com
MediaDailyNews, Erik Sass - Thursday, August 14, 2008
Centro has acquired RealCities' assets from McClatchy, the online display ad servi ...
- Making the Brand
Media Magazine, J Mitchell McMahon - Monday, June 23, 2008
When Brett Ratner - the director of the Rush Hour films a ...
- All The News That's Fit To Wrap: NYT Mag Sells Its Cover
MediaDailyNews, Erik Sass - Monday, August 11, 2008
For the first time, The New York Times Magazine is letting ...
- Working for the Weekend
Media Magazine, Randi Schmelzer - Monday, June 23, 2008
It wasn't until 1993 that NBC branded Thursday nights "Must See TV ...
- Amex Tests Ad Integration in CBS Markets
Around the Net In Media, Joan Voight - Thursday, July 31, 2008
CBS Television Stations inked a deal with American Express and its digit ...
- Obama Banks $5 Million On Olympic Ads
MediaDailyNews, - Friday, July 25, 2008
Olympic advertisers include McDonald's, Anheuser-Busch and now, Sen. Barack Omaba. ...