- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Nissan Asks: What If Everything Ran On Gasoline?
Marketing Daily, Karl Greenberg - Friday, May 27, 2011
The effort includes four 15-second teasers and a 60-second ad. Says ...
- Blockbuster Online Campaigns Require Data, Art Partnership
Online Media Daily, Seth Dallaire - Tuesday, May 31, 2011
There's a perception that insights narrow creative objectives, while creative impulses, insufficient ...
- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Kyocera Effort Opts For Substance Over Style
Marketing Daily, Aaron Baar - Wednesday, May 25, 2011
"Our thinking was guided by Kyocera's president, who believes we're really ...
- DoubleTree In Largest Campaign In Recent History
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2011
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includ ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 25, 2011
Betty White to aging boomers: "Get over it." Singing sour cream. Let ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...
- The Fresh Smell of Social Media
Creative Media Blog, Amy Corr - Monday, May 23, 2011
What does social media smell like? Does it have floral, woodsy ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. T ...
- 1800 Tequila Debuts New Spots With 'Sopranos' Star
MediaDailyNews, David Goetzl - Friday, May 20, 2011
Proximo Spirits said it is rolling out eight new spots for i ...
- Subaru Launches Ads For Chinese American Market
Marketing Daily, - Thursday, May 19, 2011
Subaru of America, Inc. is hoping to appeal to young Chinese America ...
- Aflac, NASCAR Promote 'Now Hiring' Campaign
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Aflac is melding marketing and hiring and using its NASCAR relationship ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 18, 2011
The Stanley Steemer techs are back. Mitsubishi lives dangerously. Let's launch! ...
- Intel Social Effort Relies On Storytelling
Marketing Daily, Aaron Baar - Monday, May 16, 2011
Aside from some light branding on the YouTube page where the vide ...
- Conn. Casino Launches 'Time To Shine' Ad
Marketing Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- 'Fighter' Russell Directs Ketel One Campaign
MediaDailyNews, David Goetzl - Monday, May 16, 2011
High-end vodka Ketel One will launch an estimated $9 million campaign th ...
- Mohegan Sun Ad Pushes Digital Concierge
Online Media Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- Branding Through Creepiness: David Lynch Goes Around the Bend
VidBlog, Steve Smith - Tuesday, May 17, 2011
Someone stop David Lynch before he makes another ad. I say th ...