- Maroon 5 and Coca-Cola Make Beautiful Music -- in Just 24 Hours
Creative Media Blog, Amy Corr - Monday, May 16, 2011
Twenty-four hours seems like an eternity, yet if I were told ...
- Breckenridge Craft Beer TV Spots Spoof Big Brands
Marketing Daily, Karlene Lukovitz - Saturday, May 14, 2011
Craft beers' appeal has always resided in their distinctive, individualistic tastes a ...
- Kravitz Song Drives New Jeep Spot
MediaDailyNews, David Goetzl - Friday, May 13, 2011
The Chrysler Group continues to pony up big bucks for soundtracks ...
- Scion Aims Interactive IPad Game At College Kids
Marketing Daily, Karl Greenberg - Friday, May 13, 2011
Toyota's Scion division has a new video game embedded as an iTun ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Maytag Launches 'Faces of Dependability'
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2011
Maytag identified four Boys & Girls Club professionals who are the hum ...
- Mitsubishi Outlander Goes To Edge Of Doom
Marketing Daily, Karl Greenberg - Wednesday, May 11, 2011
Besides the beautiful scenery, the road is also decorated with crucifixes. ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Chrysler's 'Imported From Detroit,' Chapter 2
Marketing Daily, - Wednesday, May 11, 2011
Where's Eminem? Not in the new "Imported from Detroit" campaign touting Chrysler ...
- Howie Mandel Blows the Lid Off That Pizza Guy Tipping Scam
VidBlog, Steve Smith - Thursday, May 12, 2011
Have you thought about the cost of that delivered pizza? No, reall ...
- Healthy Weight Group Launches Campaign
Marketing Daily, - Tuesday, May 10, 2011
The Healthy Weight Commitment Foundation -- made up of 160 retailers, fo ...
- Jell-O Pudding: Next Stop, Principal's Office
Marketing Daily, - Tuesday, May 10, 2011
The new "Pudding Face" campaign for Kraft Foods' Jell-O Pudding has most ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- Nivea Turns 100, Kicks Off $1.4 Billion Campaign
MediaDailyNews, David Goetzl - Tuesday, May 10, 2011
Beiersdorf will look to capitalize on Nivea's heritage, while using one ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 11, 2011
Are you the gas or the brake, asks Hertz. Guys can w ...
- Microsoft Campaign Pleas For PC Relevance
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 10, 2011
Beginning this week, Microsoft is expected to debut a new ad campai ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- Maker's Mark Discovers TV, Breaks First Campaign
MediaDailyNews, David Goetzl - Monday, May 9, 2011
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its fir ...
- 'I'm a Mac, and I'm a PC': The Collectors' Edition
VidBlog, Steve Smith - Tuesday, May 10, 2011
One of the most successful branding campaigns of the last decade pair ...
- TV Marketers Score 'Five-0' Fans With Savvy Set-Top Targeting
MediaDailyNews, Wayne Friedman - Friday, May 6, 2011
Working with CBS' media agency OMD USA, Simulmedia -- whose focus ...
- Grandma Shoots a Rat... And Other Pick Your Own Land Rover Adventures
VidBlog, Steve Smith - Monday, May 9, 2011
Land Rover certainly knew its youthful target market's cultural history when ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Swissotel Launches Viral Campaign
Marketing Daily, - Wednesday, May 4, 2011
Swissotel Hotels & Resorts recently launched "Great Conversations at Swiss"tel," a vir ...
- Google's Slinger: Best Mobile Search Practices
Online Media Daily, Laurie Sullivan - Wednesday, May 4, 2011
Google estimates it will generate more than $1 billion in revenue fr ...
- Moosejaw Touts 'Humanization' e-Marketing
Online Media Daily, David Goetzl - Wednesday, May 4, 2011
Jody Wolak, marketing operations manager at Moosejaw, the offbeat outdoor products retaile ...
- Virgin Mobile Readies The Ride Of 'Sparah'
Marketing Daily, Aaron Baar - Tuesday, May 3, 2011
"We wanted to create something that was a little more breakthrough, th ...
- Kayak Breaks New TV Ads
Marketing Daily, - Tuesday, May 3, 2011
Kayak launched a new ad campaign last Thursday. TV and out-of-home launch ...