- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 10, 2011
Free food truck goodies -- but there's a catch. Trapped in ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Nokia's Smart Less-Will-Get-You-More Video Strategy
VidBlog, Steve Smith - Tuesday, August 9, 2011
Arguments about the most effective length for digital video ads and consum ...
- Ford Launches Focus Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
In an effort to boost test drives of the 2012 Ford Focu ...
- Have A Snarkfest With Sartalics, The Font Designed For Sarcasm
Creative Media Blog, Amy Corr - Monday, August 8, 2011
Three BBH Barn interns in the New York office were tasked wi ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 3, 2011
Can you read my Jell-O Pudding face? Hungry eyes for Pretzel M&M' ...
- Facebook Makes Ads API Official
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 2, 2011
Facebook just announced the official launch of Ads API, so developers c ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Social Analytics: A New Blueprint for Ad Campaigns
Online Media Daily, Eric Forst - Tuesday, August 2, 2011
Building brand affinity isn't easy, but delivering longer-term brand benefits and enduri ...
- 'Give Me An A!' OK, Be The A: Human Tweets Promote X Games
Creative Media Blog, Amy Corr - Monday, August 1, 2011
The X Games 17 took place in Los Angeles last weekend, a ...