- Microsoft Campaign Pleas For PC Relevance
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 10, 2011
Beginning this week, Microsoft is expected to debut a new ad campai ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- Maker's Mark Discovers TV, Breaks First Campaign
MediaDailyNews, David Goetzl - Monday, May 9, 2011
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its fir ...
- 'I'm a Mac, and I'm a PC': The Collectors' Edition
VidBlog, Steve Smith - Tuesday, May 10, 2011
One of the most successful branding campaigns of the last decade pair ...
- TV Marketers Score 'Five-0' Fans With Savvy Set-Top Targeting
MediaDailyNews, Wayne Friedman - Friday, May 6, 2011
Working with CBS' media agency OMD USA, Simulmedia -- whose focus ...
- Grandma Shoots a Rat... And Other Pick Your Own Land Rover Adventures
VidBlog, Steve Smith - Monday, May 9, 2011
Land Rover certainly knew its youthful target market's cultural history when ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Swissotel Launches Viral Campaign
Marketing Daily, - Wednesday, May 4, 2011
Swissotel Hotels & Resorts recently launched "Great Conversations at Swiss"tel," a vir ...
- Google's Slinger: Best Mobile Search Practices
Online Media Daily, Laurie Sullivan - Wednesday, May 4, 2011
Google estimates it will generate more than $1 billion in revenue fr ...
- Moosejaw Touts 'Humanization' e-Marketing
Online Media Daily, David Goetzl - Wednesday, May 4, 2011
Jody Wolak, marketing operations manager at Moosejaw, the offbeat outdoor products retaile ...
- Virgin Mobile Readies The Ride Of 'Sparah'
Marketing Daily, Aaron Baar - Tuesday, May 3, 2011
"We wanted to create something that was a little more breakthrough, th ...
- Kayak Breaks New TV Ads
Marketing Daily, - Tuesday, May 3, 2011
Kayak launched a new ad campaign last Thursday. TV and out-of-home launch ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 4, 2011
Climb every mountain. "Find your strong." The return of "Burger Man." Let ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Real Owners Get Real Surprise In Ford Campaign
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
The new effort, also comprising 15-second ads, shows a series of re ...
- Sony Electronics Equips Students For Sunken Ship Quest
Creative Media Blog, Amy Corr - Monday, May 2, 2011
Last year, Sony outfitted eight students with Sony laptops, complete with Int ...
- Jack Daniel's Honey Builds Buzz Across Platforms
Marketing Daily, Karlene Lukovitz - Saturday, April 30, 2011
Introducing more women as well as men age 21 to 29 in ...
- Traditional, Digital Agencies Clash Over Media Usage
MediaDailyNews, Wayne Friedman - Friday, April 29, 2011
For the most part, digital and traditional advertising aren't working too we ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...
- Four Seasons Private Residences Uses New Approach
Marketing Daily, - Thursday, April 28, 2011
Four Seasons Private Residences Denver is breaking a new marketing campaign direct ...
- W+K, BBH Grab Interactive Gold From Art Directors
Online Media Daily, - Thursday, April 28, 2011
Wieden+Kennedy and Publicis-backed BBH New York have won interactive gold honors ...
- First Gay Military Beer Ad?
Around the Net In Media, Phyllis Fine - Wednesday, April 27, 2011
"It's me. I'm coming home," says the solider to his friend (significa ...
- Ram Truck Launches Outdoorsman Online
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Chrysler's Ram Truck division has rolled out a new version of t ...
- Merged Hospitals' Efforts Reassure Commitment
Marketing Daily, Aaron Baar - Tuesday, April 26, 2011
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospit ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 27, 2011
Are flash mobs the new black? Potty humor from Kohler. Let's lau ...
- Saucony To Launch First National TV Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
Saucony is saying "Find Your Strong" in its first national spot. T ...
- MSNBC Pushes Political Expertise 'Forward'
MediaDailyNews, Wayne Friedman - Monday, April 25, 2011
NBC's news channel MSNBC offers up the next level of its "Le ...