- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop
Creative Media Blog, Amy Corr - Monday, November 12, 2012
Remember the good old days when kids played outside in the fre ...
- Even Santa Wants To Save With Alltel
Marketing Daily, Aaron Baar - Friday, November 9, 2012
With the holiday shopping season being one of the most important tim ...
- Mahindra Auto Touts SUVs Cruising India In Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 9, 2012
Mahindra Automotive's campaign is the first for the India-based automaker that tou ...
- B&N Launches Nook TV Ad
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Barnes & Noble has kicked off a new TV campaign promoting i ...
- Macy's Aims For Some Black Friday App-Kicking
Marketing Daily, Sarah Mahoney - Wednesday, November 7, 2012
Created in partnership with eBay, the app will preview Black Friday special ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Ford Continues Fusion Push: Competition Invisible
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Print ads for the new Ford Fusion car show competitive cars becomi ...
- Lincoln Financial Debuts 'Chief Life Officer' Campaign
MediaDailyNews, Steve McClellan - Tuesday, November 6, 2012
Lincoln Financial Group broke a new multimedia election-themed ad campaign that pla ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 7, 2012
Happy Birth Control Day. Your likeness, carved in butter. Let's launch! ...
- Microsoft Lines Up Advertisers For Windows 8
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
About a week after Microsoft released Windows 8, the company announced th ...
- Radio Spreads 'D Love' For Digital
Around the Net In OMD Europe, Nina Lentini - Monday, November 5, 2012
The radio industry's efforts to encourage consumers to go digital is ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings e ...
- Nissan Vids: Sentra Can Teach You The Moves
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
One of the Sentra TV spots has a guy with a Sent ...
- Sennheiser Gives Gamers Absolution
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturall ...
- Hillshire Farm Debuts New TV Spot
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2012
Hillshire Farm has begun airing a second TV spot in its n ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...
- MediaVest Teams With Millennial Media On Analytics
Online Media Daily, Mark Walsh - Monday, November 5, 2012
MediaVest USA and mobile ad network Millennial Media have struck a partnersh ...
- Big Velti Client Is T-Mobile
Online Media Daily, Mark Walsh - Monday, November 5, 2012
In September, mobile marketing firm Velti announced closing its largest-ever deal ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- GNC Expands Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
GNC will launch the second phase of its "Live Well" campaign ...