- Kenneth Cole's Fall Campaign Targets Social Change
Marketing Daily, Sarah Mahoney - Monday, August 11, 2014
The new effort, called "Look good, for good," is bolstering nonprofit projec ...
- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kenned ...
- NEW! Southern Comfort Introduces Viewers To New Species Of Shark
Out to Launch, Amy Corr - Monday, August 11, 2014
The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly wi ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Legal Sea Foods Owner Rebukes 'Chain' Label
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2014
Legal Sea Foods is going on the offensive, explaining in a seri ...
- NEW! Meow Mix Jingle Gets Electronic Dance Music Update
Out to Launch, Amy Corr - Friday, August 8, 2014
Everyone familiar with the classic Meow Mix jingle of yesteryear better s ...
- Twitter Offers Objective-Based Campaigns Geared To Specific Goals
Around the Net In MAD London, Mark Walsh - Friday, August 8, 2014
Advertisers on Twitter can now create campaigns focused on specific marketing goal ...
- Belk Goes Back To School With HelloWorld
MAD, Larissa Faw - Thursday, August 7, 2014
Belk is teaming with digital agency HelloWorld to launch the "Modern Southe ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- NEW! 'Xmas Jammies' Family Back In Video For Hasbro's 'My Monopoly'
Out to Launch, Amy Corr - Thursday, August 7, 2014
Remember the crazy adorable Holderness family, who became YouTube sensations with the ...
- Twitter Offers Objective-Based Campaigns Geared To Specific Goals
Social Media & Marketing Daily, Mark Walsh - Thursday, August 7, 2014
Advertisers on Twitter can now create campaigns focused on specific marketing goal ...
- Leo Burnett Wins McD's Brand 'Refresh' Assignment
Around the Net In MediaPost's Agency News, Staff Report - Wednesday, August 6, 2014
Publicis Groupe's Leo Burnett has been awarded an assignment by McDonald's center ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- North Lake Tahoe Offers 'Real Summer'
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
"The north California/Bay Area will always be an important part of o ...
- Woman in Burger King 'Blowjob' Ad Speaks Out...Five Years Later
Mediapsssst, Richard Whitman - Wednesday, August 6, 2014
This you may recall. Five years ago, Burger King ran an ...
- NEW! Scottie Pippen Thinks He's The Greatest Chicago Bulls Player In Foot Locker's Back-To-School Ad
Out to Launch, Amy Corr - Wednesday, August 6, 2014
The best advice that retired NBA star Charles Barkley can give curre ...
- StrawberryFrog Imports Swedish Humor For Wasa Bread Campaign
MAD, Larissa Faw - Tuesday, August 5, 2014
The campaign centers on branded content, with the first installment launching Augu ...
- Peachtree Financial's Rebrand 'Promise'
MAD, Larissa Faw - Tuesday, August 5, 2014
Peachtree Financial Solutions may be best known as a purchaser of structur ...
- Ohio Lottery Scratches That Itch
Marketing Daily, Aaron Baar - Tuesday, August 5, 2014
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrel ...
- Will National Ads Help Whole Foods?
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2014
The ad campaign announcement comes at a tricky time for the fo ...
- Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
Mobile Insider, Sara Sisenwein - Wednesday, August 6, 2014
New technologies can now pair the large and diverse reach of terrestri ...
- Affinity Federal Credit Union Wants To Rid World Of Fat Cats
Out to Launch, Amy Corr - Wednesday, August 6, 2014
NJ-based Affinity Federal Credit Union wants to rid the world of fat-c ...
- Accuracy Matters When Buying A Home In Realtor.com Campaign
Out to Launch, Amy Corr - Wednesday, August 6, 2014
In this modern age of technology, the typical home-buying manta of "locatio ...
- Goodby Silverstein & Partners Launches Clothing Line To Teach Kids To Talk, Read And Sing
Out to Launch, Amy Corr - Wednesday, August 6, 2014
Goodby Silverstein & Partners launched a campaign for the
Bay Area Council- NEW! Comedians Get Territorial Over Dodge Dart In 'Don't Touch My Dart' Campaign
Out to Launch, Amy Corr - Tuesday, August 5, 2014
Father shows viewers #HowToDad in peanut butter Cheerios ad. Bret Michaels serenad ...
- In Seattle, Rain Helps Promote Upcoming Bumbershoot Festival
MAD, Larissa Faw - Monday, August 4, 2014
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint produ ...
- Red Bull Takes Flight In Tricked-Up Twitter Campaign
MAD, Larissa Faw - Monday, August 4, 2014
For the campaign, tied to the energy drink's upcoming Air Race ...
- NEW! Subaru Canada's 'Group Photo' Pokes Fun At The Social Media-Obsessed
Out to Launch, Amy Corr - Monday, August 4, 2014
Subaru Canada pokes fun at those who are dependent on social med ...
- The Anatomy Of A Facebook Ad Campaign
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, August 4, 2014
The New York Times follows the evolution of a Facebook campaign f ...