- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Western Union Takes Flight With 'Rio 2'
Marketing Daily, Aaron Baar - Wednesday, April 9, 2014
"We found our consumers love loyalty, family and staying true to the ...
- NEW! CARFAX Ad Reveals Its Sources In Digging Up Dirt On Used Cars
Out to Launch, Amy Corr - Wednesday, April 9, 2014
CARFAX is like TMZ when it comes to researching the history ...
- Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" t ...
- Lost Lighter? Zippo Shares The Pain With New Microsite
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
The company says it has gotten thousands of messages from people w ...
- NEW! Bank Of America's Mobile App Lets Wimpy Pay His Friends Any Day -- Not Just Tuesday
Out to Launch, Amy Corr - Tuesday, April 8, 2014
Breakfast war ads continue between Taco Bell and McDonald's. Spider-Man dances wi ...
- Kids Ask Doctors The Darndest Things In John Muir Health Campaign
Out to Launch, Amy Corr - Wednesday, April 9, 2014
The latest John Muir Health "Be Heard" TV ads feature both adul ...
- Love For Wheat Thins Prompts 'Air Chase'
Out to Launch, Amy Corr - Wednesday, April 9, 2014
Wheat Thins launched "Air Chase," a TV ad promoting its Wheat Thi ...
- Forever Young: Peeps Births New Easter Campaign
MAD, Larissa Faw - Monday, April 7, 2014
The Terri & Sandy Solution created the multimedia campaign, which debuts Apr ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Kohl's Says 'Yes' To Brand Refresh Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 8, 2014
To make sure the new effort stands out from other retailers, includi ...
- Shoe Carnival Steps Up
Marketing Daily, Aaron Baar - Monday, April 7, 2014
The campaign will run on national cable networks, and will be support ...
- NEW! Taco Bell Launches Second 'Breakfast War' Ad Against McDonald's
Out to Launch, Amy Corr - Monday, April 7, 2014
In its latest "breakfast war" ad against McDonald's, Taco Bell likens eati ...
- Cable Company Customer Service - Isn't That An Oxymoron?
MAD, Steve McClellan - Friday, April 4, 2014
Comic Jim Gaffigan is skeptical at first about improved customer service ...
- Special Olympics Uses Social Media To Combat Casual Use Of The R-Word
MAD, Steve McClellan - Friday, April 4, 2014
Y&R and VML teamed with the Special Olympics to spread the messa ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Mike's Hard Lemonade Moves To All-Digital Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Digital content channels were found to drive the brand's business "in surprisi ...
- NEW! Spider-Man Sees His Baby Self In Latest Evian Video
Out to Launch, Amy Corr - Thursday, April 3, 2014
Evian launched a follow-up video to its wildly popular "Baby & M ...
- True Grit: The Ford Vs. Cadillac Slam
Mad Blog, - Wednesday, April 2, 2014
Pardonnez-moi, mes cheries. I come not to pile on GM at th ...
- Jaguar Is Back With Its 'British Villains' Effort
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2014
A new two-minute Web film, "The Art of Villainy," stars Tom Hiddlest ...
- The Lowly Pigeon Soars in Mullen's New JetBlue Campaign
MAD, Larissa Faw - Wednesday, April 2, 2014
Cramped spaces, limited snacks, flying on someone else's schedule and the feeli ...
- NEW! Build Your 2015 Honda Fit By Hand
Out to Launch, Amy Corr - Tuesday, April 1, 2014
Sure, you can customize your car online or at a dealership, b ...
- AdoptUSkids To Adults: 'You Don't Have To Be Perfect To Be A Perfect Parent'
Out to Launch, Amy Corr - Wednesday, April 2, 2014
The Ad Council, the U.S. Department of Health and Human Services a ...
- Ronald McDonald Loves Taco Bell's Breakfast Menu
Out to Launch, Amy Corr - Wednesday, April 2, 2014
If Ronald McDonald gives his seal of approval to a new breakfa ...
- Men Get Their Balls Waxed On Camera For Testicular Cancer Awareness
Out to Launch, Amy Corr - Wednesday, April 2, 2014
April Fool's gags. Ronald McDonald eats Taco Bell breakfast food. Let's lau ...
- TD Bank Turns To Improv For New 'Human' Campaign
MAD, Larissa Faw - Monday, March 31, 2014
Four new TV spots and a raft of online and social componen ...
- CBS, United Fly New 'Better Seats' Campaign
MediaDailyNews, Wayne Friedman - Monday, March 31, 2014
Looking to help launch a new comedy, CBS has struck a de ...
- NEW! Finally! An Iron For My Underwear
Out to Launch, Amy Corr - Monday, March 31, 2014
Fruit of the Loom's latest product launched under its #StartHappy campaign ...
- NEW! Shakira's Tummy Smiles When She Eats Activia Yogurt
Out to Launch, Amy Corr - Friday, March 28, 2014
Not only do Shakira's "hips don't lie," but her stomach smiles fr ...
- Method's 'Messy' Ad Campaign
MAD, Larissa Faw - Thursday, March 27, 2014
The eco-friendly cleaning products company has a new campaign out, from Mekanis ...