- Kilbeggan Irish Whiskey In First U.S. Marketing Push
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2013
Now, the St. Patrick's Day "main event" is here. Starting in mid-Februar ...
- WhatRunsWhere Opens In Latin America
Online Media Daily, Fern Siegel - Tuesday, March 5, 2013
WhatRunsWhere, a service that lets advertisers and ad agencies track competitors' onli ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, March 6, 2013
Backseat drivers. Looking at both sides of political debates. Let's launch! ...
- Amazon Launching First TV Effort For Fashion Unit
Marketing Daily, Sarah Mahoney - Monday, March 4, 2013
The move is the latest development to come out of Amazon's massi ...
- Teva Travels Off The Beaten Path
Marketing Daily, Aaron Baar - Monday, March 4, 2013
The company's new global integrated marketing campaign, tagged "Unfollow," supports the laun ...
- UGG Rolls Out New Campaign For Men
Marketing Daily, Sarah Mahoney - Monday, March 4, 2013
UGG says it is introducing its men's spring shoe collection with thr ...
- Audi Canada Brings Consumers On Miniature Test Drive
Creative Media Blog, Amy Corr - Monday, March 4, 2013
This isn't your parents' version of slot-car racing. Audi Canada set o ...
- H&R Block Debuts Teen-Focused Personal Finance Effort
Marketing Daily, Tanya Gazdik - Sunday, March 3, 2013
H&R Block and DoSomething.org are targeting teens with a financial literacy campai ...
- Wendy's Advertising Not Awesome, Baby!
TVBlog, David Goetzl - Monday, March 4, 2013
Wendy's has turned to the most unimaginative, mundane and banal advertising strateg ...
- Buffalo Wild Wings In March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
The 'official hangout' of the NCAA will support its first March Madne ...
- Just Cavalli: Snakes, Seduction And JaggerSpawn
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2013
"We wanted to have an animalistic theme, and as we looked ...
- Spam Launches Digital Campaign
Marketing Daily, Tanya Gazdik - Thursday, February 28, 2013
Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi f ...
- Ford Launches Chapter 2 Of C-MAX Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
In addition to rolling out the redesigned Fusion and Fusion hybrids la ...
- Revenge Of The Desktop: Windows 8 Shifting Mobile Ad Strategies, User Experience
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Ad agencies initially focusing on smartphones are transitioning mobile content to deskt ...
- New Velveeta Campaign Evolves 'Liquid Gold' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2013
In the latest manifestation of the newly independent Kraft Food Group's increas ...
- Hooters Launches New Branding Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2013
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, ...
- Sony Bets Big On Xperia
Marketing Daily, Aaron Baar - Monday, February 25, 2013
The company took the opportunity of the Mobile World Congress in Barcelo ...
- Amtrak 'Takes Off' With New Campaign
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
Draftfcb has launched its new "Take Off" multimedia ad campaign for Amtrak ...
- Scary Stuff: Film's Promo Shows POV Of North Korea Defectors
Creative Media Blog, Amy Corr - Monday, February 25, 2013
Jam3 and Fathom Film Group launched a realistic, interactive online journey call ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Goodyear Rolls Into Daytona Beach
Raw, Karl Greenberg - Friday, February 22, 2013
Goodyear is racing into Daytona Beach this weekend for the Datyona 50 ...
- Zip Car Taps Campbell-Ewald As AOR
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office ofCampbell Ewaldhas been selected as brand strategy and creati ...
- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Zulily Breaks First TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2013
"There was no specific trigger for us to move into TV no ...
- New Milk Board Campaign: The Natural Rozerem
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- NASCAR Set To Launch First Integrated Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
NASCAR is set to launch its first ever all out brand campai ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 20, 2013
Outrunning pigeons. The Sports Illustrated backpage cover girl. Let's launch! ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...