- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Zulily Breaks First TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2013
"There was no specific trigger for us to move into TV no ...
- New Milk Board Campaign: The Natural Rozerem
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- NASCAR Set To Launch First Integrated Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
NASCAR is set to launch its first ever all out brand campai ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 20, 2013
Outrunning pigeons. The Sports Illustrated backpage cover girl. Let's launch! ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- Best Western Focuses On People, Not Perks
Marketing Daily, Tanya Gazdik - Thursday, February 14, 2013
Best Western International is breaking away from the trend of amenity-based advertisi ...
- Mobile Web Sites Take Bigger Commerce Share
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
One out of every five visits to ecommerce Web sites now com ...
- 'NYT' Mines Archives For NatGeo's 'Killing Lincoln'
MediaDailyNews, Erik Sass - Wednesday, February 13, 2013
The National Geographic Channel is riding the wave of interest in a ...
- Under Armour Holidays, And Largest Global Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Under Armour is creating its own series of holidays this year ...
- Chevrolet Hits ScreenVision For In-Cinema
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's n ...
- Chevrolet Runs Ads On Screenvision Cinemas
MediaDailyNews, Fern Siegel - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide wi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 13, 2013
A Twix merger? Rapping cats and cows. Let's launch! ...
- Scion Puts Spotlight On Young Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, February 11, 2013
Once finished, they handed their footage to documentarian Doug Pray, who grabb ...
- Dish To Launch Hopper Campaign
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Dish Network said it would launch a multimedia campaign backing its controversi ...
- A&W Root Beer Mascot Gets Own LinkedIn Page
Creative Media Blog, Amy Corr - Monday, February 11, 2013
Ever ask a friend or co-worker to write you a coveted Linked ...
- Honda Tunes In Grammys With Social Gaming Program
Marketing Daily, Karl Greenberg - Friday, February 8, 2013
Honda got into, and around, Sunday's Grammy Awards on CBS to spotlig ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- So God Made A Whiner
Mad Blog, - Thursday, February 7, 2013
Last year, Chrysler won the Super Bowl with a powerful, head-turning sp ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- Peanut Butter & Co Kicks Off 'Taste' Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 6, 2013
New York-based Peanut Butter & Co has just launched its first large-sca ...
- NPR Launches Ad Campaign
MediaDailyNews, Erik Sass - Wednesday, February 6, 2013
It may not carry much advertising, but that doesn't mean NPR ...
- Nissan Taps Medalist For 'Innovation For Endurance'
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
The new chapter of the campaign includes a spot shot at Niss ...
- Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge
Online Media Daily, Laurie Sullivan - Tuesday, February 5, 2013
Some 54% of companies participating in the Marketing Budgets Report expect ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 6, 2013
Cookies, peanuts, candy bars and a record-breaking billboard. Let's launch! ...
- Mr. Peanut Offers Sexy V-Day Video Cards On Facebook
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
That naughty Mr. Peanut is at it again. This time, the icon ...
- Bud Scores A Touchdown With Baby Clydesdale
Marketing Daily, Tanya Gazdik - Monday, February 4, 2013
The final results are in, and Budweiser's "Brotherhood" ad featuring its icon ...