- WordStream Uses AdWords To Monitor Campaign Effectiveness
Online Media Daily, Laurie Sullivan - Wednesday, August 17, 2011
How much is a paid-search click worth? How much of the company ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 17, 2011
Pumped-up kicks. Animal love. A Velveeta-loving blacksmith. Let's launch! ...
- YoCrunch Campaign Seeks Brand Awareness Hike
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
"It's YoCrunch Time!" trades on the fun spirit of the brand a ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines
Creative Media Blog, Amy Corr - Monday, August 15, 2011
On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVA ...
- Vizio Campaign Touts Accolades, Awards
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"Vizio has received a slew of accolades and awards and was bei ...
- Client Demand: OMD Opens Ignition Factory In Chicago
MediaDailyNews, Steve McClellan - Friday, August 12, 2011
With demand for its services from big clients like State Farm, McDonald ...
- Chrysler's Ram Says No Guts, No Glory
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked abo ...
- Mazda Tries New Digital Ads In UK
Online Media Daily, Karl Greenberg - Thursday, August 11, 2011
Mazda is launching a UK digital effort, via Vibrant Media, that us ...
- Adidas Originals Debuts New Ad Campaign
Marketing Daily, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- Adidas Originals Debuts New Ad Campaign
MediaDailyNews, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- BMW Group Financial Makes A Point About Parts
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
BMW Group Financial Services is touting its extended-vehicle protection program with ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Newcastle Brown Ale Sponsors Branded Public Art
Marketing Daily, - Tuesday, August 9, 2011
Newcastle Brown Ale is launching an out-of-home ad campaign in San Dieg ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 10, 2011
Free food truck goodies -- but there's a catch. Trapped in ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Nokia's Smart Less-Will-Get-You-More Video Strategy
VidBlog, Steve Smith - Tuesday, August 9, 2011
Arguments about the most effective length for digital video ads and consum ...
- Ford Launches Focus Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
In an effort to boost test drives of the 2012 Ford Focu ...
- Have A Snarkfest With Sartalics, The Font Designed For Sarcasm
Creative Media Blog, Amy Corr - Monday, August 8, 2011
Three BBH Barn interns in the New York office were tasked wi ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 3, 2011
Can you read my Jell-O Pudding face? Hungry eyes for Pretzel M&M' ...
- Facebook Makes Ads API Official
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 2, 2011
Facebook just announced the official launch of Ads API, so developers c ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Social Analytics: A New Blueprint for Ad Campaigns
Online Media Daily, Eric Forst - Tuesday, August 2, 2011
Building brand affinity isn't easy, but delivering longer-term brand benefits and enduri ...
- 'Give Me An A!' OK, Be The A: Human Tweets Promote X Games
Creative Media Blog, Amy Corr - Monday, August 1, 2011
The X Games 17 took place in Los Angeles last weekend, a ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Bank Of The West Breaks Brand Ad
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2011
The concept is embodied in the commercial's catchphrase: "There's a spirit ...