- Scottrade Launches New Branding, Ad Campaign
MediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- FedEx Ships Spots To TV For Bowl Series
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
FedEx is launching a raft of humorous TV spots during the Bo ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Staples Launches Small-Biz Incentive Plan
Marketing Daily, Sarah Mahoney - Tuesday, January 5, 2010
Staples is launching a new campaign aimed at helping small business g ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 6, 2010
Arnold Palmer drinks an Arnold Palmer. There are better things to e ...
- Taco Bell's 'Drive-Thru Diet' Campaign Takes A Thrashing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Taco Bell is mimicking Subway with its "Drive-Thru Diet" ad campaign featuri ...
- ING Direct Campaign Reboots Our Memories
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Neil calls ING Direct's new campaign promoting its new ShareBuilder onli ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- Chrysler Spot Meant To Reinforce Its Stability
Marketing Daily, Karl Greenberg - Monday, January 4, 2010
Chrysler dealers told the Auburn Hills, Mich., automaker to speak up abo ...
- Most Popular Ad Campaigns of 2009
Around the Net In Media, Fern Siegel - Sunday, January 3, 2010
Mars Inc.'s "Snacklish" push for Snickers was the most popular ad campai ...
- IMAX Theatre Gives Audiences 4D Treatment in Canada
Creative Media Blog, Amy Corr - Monday, January 4, 2010
IMAX movies give viewers distinct sensations, like a nature-sanctioned LSD trip. Sometime ...
- AT&T Hangs Up On Tiger Woods
MediaDailyNews, Wayne Friedman - Thursday, December 31, 2009
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- GEICO Asking Rhetorical Questions In Yet Another Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
GEICO has broken yet another campaign -- there are at least fo ...
- Whole Foods Market Launches New Giving Effort
Marketing Daily, Sarah Mahoney - Monday, December 28, 2009
While charitable donations are down, online giving -- especially when goosed ...
- Save The Earth Org Sues Honda
MediaDailyNews, - Thursday, December 24, 2009
Save the Earth Enterprises sued American Honda Motor Co. and its ...
- HD Radio Alliance Preps New Campaign
MediaDailyNews, Erik Sass - Thursday, December 24, 2009
The HD Radio Alliance, an industry consortium created to promote HD digit ...
- Nationwide Launches Cartopia, New IPhone App
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2009
Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 23, 2009
Holiday ads. Think: 12 Days of Squatchmas and 12 Apps of Christma ...
- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- Carl, The Rink Guy, Laments Bauer's Success
Marketing Daily, Aaron Baar - Monday, December 21, 2009
The television commercial, which has been airing on hockey-centric programming and seed ...
- Branded Dollars Spread 'Positive' Financial Message
Creative Media Blog, Amy Corr - Monday, December 21, 2009
Minyanville, which creates branded business content that educates and entertains adults a ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- Brits Create Virtual Worlds, Thanks To Guinness
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The iconic stout is moving its marketing online via a partnership wi ...