- Seeing Recovery, Cars.com Pulls Out The Stops For '10
Marketing Daily, - Thursday, December 17, 2009
Cars.com says it will accelerate its marketing efforts in the final wee ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Unicast's Roadblock Busting 3D Rich Media Campaign For Cadillac
Online Media Daily, Gavin O'Malley - Thursday, December 17, 2009
MSNBC.com has tapped Unicast to launch a new ad campaign for Cadill ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- Johnnie Walker Launches N.J. Campaign
Marketing Daily, - Wednesday, December 16, 2009
Johnnie Walker Black Label is launching a new campaign focusing on t ...
- Will Startups See a Renaissance Of VC Funding In 2010?
Online Media Daily, Laurie Sullivan - Wednesday, December 16, 2009
The advertising industry could see a double lift in 2010 for dolla ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 16, 2009
James Lipton's beard. Videogame "Playfaces." Unsolved mysteries. Let's launch! ...
- Accenture Cuts Tiger From Ads
MediaDailyNews, - Monday, December 14, 2009
For six years, global consulting firm Accenture PLC featured Tiger Woods ...
- ABC Rep Firm Handles Comcast
MediaDailyNews, David Goetzl - Monday, December 14, 2009
ABC's rep firm, which steers national advertisers to a variety of loc ...
- Cloudveil Targets Apologetic, Mate- and Pet-Neglecting, Outdoor-Sports Mavens
Creative Media Blog, Amy Corr - Monday, December 14, 2009
Cloudveil makes products for hardcore mountain climbing, backcountry skiing, and fly-fishing enthusiast ...
- The Hartford Celebrates 200th With Campaign
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2009
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individual ...
- Keller Fay Gauges Cross-Platform Reaction To Olympic Ads
MediaDailyNews, David Goetzl - Thursday, December 10, 2009
NBCU has hired a word-of-mouth agency to gauge reaction to Olympic ...
- New Campaign Hopes To Rebrand 'Made In China'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Jay Wang, a professor of strategic communications at the Annenberg School ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 9, 2009
Dish Network isn't afraid to use the "C" word. Lively road kil ...
- Ad Campaign Tries To Elevate 'Made In China' Tag's Cachet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
...
- Continental Airlines Gives Mobile Thumbs Up
Marketing Daily, Tanya Gazdik - Monday, December 7, 2009
A study showed that the campaign was successful at driving increases acro ...
- Is That A Refrigerator On Your Back? J&R's Promo Odyssey
Creative Media Blog, Amy Corr - Monday, December 7, 2009
J&R Music and Computer World now boasts same-day delivery to consumers livi ...
- Sara Rue, 31, Is New Jenny Craig Celeb Client
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2009
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crow ...
- Ponder This: LG Warns Teens About Texting
Marketing Daily, Aaron Baar - Thursday, December 3, 2009
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" ...
- Gap Takes Its Cheer Act On The Road
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2009
The Gap's Traveling "Cheer" squad -- a dozen professional dancers and drumme ...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- Memorex Holiday Campaign Encourages 'WeTime'
Marketing Daily, Aaron Baar - Tuesday, December 1, 2009
The Internet-heavy campaign targets moms who are looking for ways to ke ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 2, 2009
Mrs. Claus has needs... on Santa's busiest workday. "Joy Someone." You can ...
- Coca-Cola Embarks On Global Fanta Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
The first global campaign for Coca-Cola's Fanta brand in nearly five yea ...
- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Mercedes-Benz Gives Lesson In Auto-Speak
Creative Media Blog, Amy Corr - Monday, November 30, 2009
Mercedes-Benz spread the word about its smart fortwo car in China ...
- Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers sugges ...
- 'Search' Me: Google Plugs Planning Tools
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
Google has launched a series of 30-second spots on Web video sit ...
- Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup market ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 25, 2009
Thanksgiving ads. And caffeine, to cancel the effects of turkey's tryptophan. Let ...