- Ad Industry: The Year Of The IPO
Online Media Daily, Laurie Sullivan - Thursday, April 21, 2011
The advertising industry likes to think 2011 will be the year ...
- Oscar-Winning Director Tom Hooper Films Captain Morgan Spots
Marketing Daily, Karlene Lukovitz - Wednesday, April 20, 2011
"The King's Speech" winner films 60-second live-action features set in the mid-160 ...
- Oscar Mayer Lunchables Gets $20M Campaign
Marketing Daily, - Wednesday, April 20, 2011
Kraft's Oscar Mayer brand's healthier Lunchables line is launching a $20-million bli ...
- Buick Launches Telematics Program
Marketing Daily, Karl Greenberg - Tuesday, April 19, 2011
Tony DiSalle, VP marketing at Buick, said the company's new campaign ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 20, 2011
Hanes and Diet Pepsi return to TV advertising. Skittles takes quirky a ...
- Internet Users View Ads As Distraction
Online Media Daily, Laurie Sullivan - Monday, April 18, 2011
What does it take to get Internet users to click on ad ...
- House Ads: Not In Print Or Online, But Literally ON Your House
Creative Media Blog, Amy Corr - Monday, April 18, 2011
When I first saw a press release from mobile advertising company Adzookie.c ...
- Maytag Is Out To Warm Up Its Image
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Brands Take To The Web For Global Reveals
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As automakers accelerate production of vehicles designed to be sold everywhere ...
- Log Cabin Goes Social To Promo Breakfast As Dinner
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2011
The campaign, like other recent Log Cabin efforts, focuses heavily on promoti ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- British Airways Campaign Cleared For Departure
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
British Airways, a division of International Airline Group, will run its fir ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 13, 2011
Schadenfreude is cause for "Celebrations." Skittles puts your finger to work. Let ...
- Capital One Moves Media Account To Horizon
Around the Net In Media, Phyllis Fine - Tuesday, April 12, 2011
Following a review, Capital One just changed media agencies, shifting its $3 ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...
- To Attract Younger Demo, Denny's Online Series Lets Comics Talk Freely
Creative Media Blog, Amy Corr - Monday, April 11, 2011
When was the last time you ate at Denny's? Youngsters, take not ...
- Leading Hotels Launches Rebranding Campaign
Marketing Daily, Tanya Gazdik - Friday, April 8, 2011
The campaign focuses on the LHW's "sweet spot" -- the space whe ...
- Epson Touts Print Benefits For Photographers
Marketing Daily, Aaron Baar - Friday, April 8, 2011
In a new advertising campaign from M&C Saatchi in Los Angeles, Eps ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- AT&T Enlists Jimenez In Hispanic Campaign
Marketing Daily, Aaron Baar - Tuesday, April 5, 2011
AT&T is looking to connect with U.S. Hispanics, the culture and the ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- Kimberly-Clark Launches 'Ban The Bland' Campaign
Marketing Daily, - Tuesday, April 5, 2011
Kimberly-Clark launched a new campaign and website, BanTheBland.com for its Kotex bra ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...