- P&G Gets Back to Soap Operas For Cheer
Marketing Daily, - Thursday, November 5, 2009
Procter & Gamble is launching a new campaign for Cheer soap, "Bright ...
- Kayak.com's First National Ads Aim To 'Flip' On Awareness
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2009
The Kayak.com travel search engine is hoping to "flip" from a well-ke ...
- JC Penney Promoting Joyful (And Affordable) Giving
Marketing Daily, Aaron Baar - Wednesday, November 4, 2009
It's been said that "it's better to give than receive." JC Penn ...
- New Droid Ad Targets Audience, Not iPhone
MoBlog, Mark Walsh - Thursday, November 5, 2009
Catch Verizon's new commercial for the Droid that began airing in primeti ...
- Holiday Cheer: Major Retailers Launch Cause Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2009
Retailers aren't just starting the holiday discounts early this year -- they' ...
- Cross-Media Analytics Can Better Assess Campaigns
MediaDailyNews, John Bauschard - Wednesday, November 4, 2009
With millions -- even tens or hundreds of millions -- at stak ...
- ESPN, Toshiba Collaborate On Cross-Platform Campaign
MediaDailyNews, Fern Siegel - Tuesday, November 3, 2009
Toshiba is kicking off a new multiplatform sponsorship ad campaign on ES ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 4, 2009
Hidden guacamole. Leftover chicken. Identity tracking. Let's launch! ...
- Financial Firm Looks For Fun In The 'Sun Life'
Marketing Daily, Karl Greenberg - Monday, November 2, 2009
Sun Life Financial pokes fun at its relative anonymity among consumers wi ...
- Ebay Moves Into The Real World For Seasonal Promo
Marketing Daily, Aaron Baar - Monday, November 2, 2009
Long the online destination for bargain hunters, eBay is moving from t ...
- Goodby Campaign Reminds Holiday Shoppers To Think Of Ebay
Online Media Daily, Laurie Sullivan - Monday, November 2, 2009
An eBay branding and holiday campaign rolled out Monday to remind consume ...
- Apparel Tags Now Promote Caring For Clothes AND Planet Earth
Creative Media Blog, Amy Corr - Monday, November 2, 2009
Goodwill was looking for a way to increase its yearly donations throu ...
- Sign Spinners Work To Grab Your Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...
- Kohl's Sells Holiday Savings With Multiplatform Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...
- Lutz Finishes Seventh In Race; GM Extends Money-Back Incentive
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
It also claims its marketing is resonating with consumers despite the carpi ...
- FedEx Aims To Boost Status In Key Markets
Marketing Daily, - Wednesday, October 28, 2009
FedEx has launched its first new global campaign since 2007. "FedEx Delive ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Gotham, Ad Council Push New Heart PSA
MediaDailyNews, - Wednesday, October 28, 2009
Gotham,a unit of IPG, and the Ad Council have launched a wi ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- VZW 2 MTRSTS: PLS DNT TXT N DRV
Marketing Daily, Aaron Baar - Tuesday, October 27, 2009
The company is rolling out a new paid advertising campaign with ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- P&G Goes All Facebook For Crest Whitestrips
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
The contest, which went live this week, requires people to submit ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 28, 2009
Yellow Tail defies gravity. New Balance lets runners focus on their ru ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- So Busy Customers Must Take A Number: Mobi Targets IT Folks
Creative Media Blog, Amy Corr - Monday, October 26, 2009
Enter Mobi, a start-up company that offers corporations an online tool th ...
- London Fog Enlists Longoria, Parker For Campaign
Marketing Daily, - Friday, October 23, 2009
Iconix Brand Group's London Fog has enlisted actress Eva Longoria Parker a ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- Toyota Fights Suit Over Viral Matrix Effort
Marketing Daily, Wendy Davis, Karl Greenberg - Friday, October 23, 2009
"With everything else Toyota has been hammered with lately, this is anoth ...
- ConAgra Ads Tout Manwich's Veggie-ness
Marketing Daily, Aaron Baar - Friday, October 23, 2009
"The goal of the Manwich campaign is to give moms another reas ...