- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...
- To Attract Younger Demo, Denny's Online Series Lets Comics Talk Freely
Creative Media Blog, Amy Corr - Monday, April 11, 2011
When was the last time you ate at Denny's? Youngsters, take not ...
- Leading Hotels Launches Rebranding Campaign
Marketing Daily, Tanya Gazdik - Friday, April 8, 2011
The campaign focuses on the LHW's "sweet spot" -- the space whe ...
- Epson Touts Print Benefits For Photographers
Marketing Daily, Aaron Baar - Friday, April 8, 2011
In a new advertising campaign from M&C Saatchi in Los Angeles, Eps ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- AT&T Enlists Jimenez In Hispanic Campaign
Marketing Daily, Aaron Baar - Tuesday, April 5, 2011
AT&T is looking to connect with U.S. Hispanics, the culture and the ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- Kimberly-Clark Launches 'Ban The Bland' Campaign
Marketing Daily, - Tuesday, April 5, 2011
Kimberly-Clark launched a new campaign and website, BanTheBland.com for its Kotex bra ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 6, 2011
Baseball season begins. Hot topic is Brian Wilson's beard -- still. Let ...
- Fuze Brand Works Its Video Tricks, Then Explains It to Death
VidBlog, Steve Smith - Tuesday, April 5, 2011
Youngsters, believe me there really was a time when we just l ...
- Kids, Would You Like Some Augmented Reality With Your Cereal?
Creative Media Blog, Amy Corr - Monday, April 4, 2011
Breakfast is the most important meal of the day, and apparently ...
- Adkeeper Pushes Partner Sites 'Button'
Online Media Daily, Laurie Sullivan - Friday, April 1, 2011
AdKeeper is making a push to increase the presence of the "Keepe ...
- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Combined NBCU/Comcast Account, Now Up For Review, Worth $1.2 Billion
Around the Net In Media, Phyllis Fine - Wednesday, March 30, 2011
An Ad Age story quoting no one specific -- instead, attributing informati ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- CBS, Swatch Partner To Wrap NYC Subway Cars
MediaDailyNews, Erik Sass - Tuesday, March 29, 2011
Say it three times fast: Swatch swathes subways. The watch-maker has partner ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 30, 2011
A promiscuous alley cat, mini-giraffes for sale and MINI, the car, go ...
- Wendy's Touts Fries In New Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The fast feeder, which has reconfigured its fries, is launching a n ...
- Papa Murphy's Launches $35 Million Campaign
Marketing Daily, - Monday, March 28, 2011
Papa Murphy's is launching a $35 million multimedia campaign to go ...
- Calling Don Draper: We (The Creative Circus, Not Just The U.S. Female Population) Want You!
Creative Media Blog, Amy Corr - Monday, March 28, 2011
Keep your fingers crossed for this fall's graduating class of the Creati ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Marketing Daily, - Thursday, March 24, 2011
IBM has launched a campaign for what it calls "Smarter Commerce," describ ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 23, 2011
Cement trucks, FedEx food trucks and sickly sweet parade floats. Let's lau ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...