- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Chase Sapphire Targets City Of Brotherly Love
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2009
Chase will reach area residents through a variety of channels, from the ...
- NatGeo Is 'Curious' Global, Kicks Off Branding Campaign
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2009
Starting up its first brand campaign, the National Geographic Channel will al ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 21, 2009
Hybrid animals are Kia's "Forte." Porsche comes in a four-seater! Get stu ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Edward Jones Take Personal Approach In Ads
Marketing Daily, Aaron Baar - Monday, October 19, 2009
"Edward Jones has been in business for over 80 years offering servi ...
- That's A Wrap: Ads To Cover Deli Sandwiches
Creative Media Blog, Amy Corr - Monday, October 19, 2009
It's impossible to leave the office and buy a sandwich at t ...
- Verizon's Droid Ad Runs Into Counterattack
MoBlog, Mark Walsh - Monday, October 19, 2009
Verizon Wireless' audacious new TV ad that aired over the weekend tak ...
- 'Sex And The City' Actor Back Between The Sheets
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2009
Film and TV actor Jason Lewis will star in a marketing campai ...
- Bacardi Rum, 80 Million Bucks & Facebook
Social Media Insider, Jared Stivers - Friday, October 16, 2009
Bacardi recently launched its latest campaign, called "Islands," which is poised ...
- Drive Behavioral Change And Spur Advocacy
Engage:Teens, Jose Villa - Thursday, October 15, 2009
The primary mission of this campaign, developed as part of a larg ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- New Verizon Ad? 'There's A Map For That'
Marketing Daily, Aaron Baar - Tuesday, October 13, 2009
"I think the strategy is cheeky. It's certainly good for Verizon ...
- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Upbeat Bacardi Goes Multichannel
Online Media Daily, Gavin O'Malley - Tuesday, October 13, 2009
Life's but a celebration and should be enjoyed to its fullest, accordi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 14, 2009
Save a forest. Cut the cords. Moisturize. Let's launch! ...
- Melitta Launches Coffee Line With European Flavor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
German coffee maker Melitta is rolling out a new line of Europe ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Tribune Goes Full Circle, Launches '365' Multichannel Sales
MediaDailyNews, Erik Sass - Monday, October 12, 2009
The Tribune Co. announced Monday that it is launching a new multichann ...
- Fear The Turtle, Find The Turtle, Win Prizes From The Turtle
Creative Media Blog, Amy Corr - Monday, October 12, 2009
The University of Maryland launched a campaign, targeting students, with a ga ...
- CBS Interactive To Launch Multichannel Ad Campaign
Online Media Daily, Gavin O'Malley - Monday, October 12, 2009
CBS Interactive on Monday is expected to launch a multichannel industry ...
- FirstBank Gives Props To Customers In Creative
Marketing Daily, - Thursday, October 8, 2009
The newest creative execution in FirstBank's ongoing small business campaign manifests t ...
- Timberland Effort Ties PRO Boots To Finding Work
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Armstrong Rides Into Michelob Endorsement
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Seven-time Tour de France cycling champion Lance Armstrong has signed up ...
- Bibendum Is Coming, Bibendum Is Coming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Bibendum, the puffy Michelin Man made of inner tubes, is the st ...
- Michelin Global Campaign Stars ... Michelin Man
Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...