- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 7, 2009
Sludge in your bath? Tryptophan got you sleepy? Watch the "Battle f ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Pistachio Industry Hopes To Sell Nuts With Sexual Innuendo
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
In the wake of a devastating product recall last spring, the pistach ...
- Play Virtual Catch With A 'Monday Night Football' Starting Quarterback
Creative Media Blog, Amy Corr - Monday, October 5, 2009
ESPN's yearly campaign promoting its coverage of "Monday Night Football" consistently featur ...
- Fragrance Foundation Launches 'One Drop' Ads
Marketing Daily, Sarah Mahoney - Friday, October 2, 2009
"Our goal was to get people to refocus on the juice," Steph ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Media X: Passion of the Primates
MediaDailyNews, Jack Feuer - Tuesday, September 29, 2009
Let me tell you about monkey music and the Fighting Irish a ...
- NFL's Ryan Focus Of New Gillette Campaign
MediaDailyNews, - Tuesday, September 29, 2009
Gillette launched a new ad campaign to introduce the Gillette Fusion MV ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 30, 2009
Soup. Steak. Soda. Skin care. Shinwhack Day. Let's launch! ...
- Kiss Off Your Carrier: Sprint Launches Viral Videos
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier th ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbol ...
- Blue Shield of California Launches Campaign
Marketing Daily, - Friday, September 25, 2009
Blue Shield of California has launched an online and TV campaign creat ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- JC Penney, Van Heusen Pair For NFL Hall Of Fame
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2009
JC Penney stores will offer eligible fans the opportunity to enter ...
- Toyota Ads Leverage Its Rep For Reliability
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tel ...
- Seth Green On Board As Butterfinger 'Mouthpiece'
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2009
Butterfinger continues to reveal components of its comedy-focused marketing plan. In t ...
- Tampax Signs Serena Williams For Ads
Marketing Daily, Aaron Baar - Tuesday, September 22, 2009
Tennis star Serena Williams will begin appearing in advertisements touting Procter &am ...
- 'See It': Fancast Pushes Fall Season In Cross-Platform Campaign
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Showing that NBC's Hulu isn't the only game in town, Comcast's Intern ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 23, 2009
Goat tears heal. Food flags incite hunger. Harley-Davidson honors Harlistas. Let's lau ...
- Breast Cancer Ads Get Men's Attention With Racy Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
In applauding a new crop of breast cancer PSAs that "leverage ma ...
- Pizza Hut iPhone App Gets Plug In New Apple Spot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
Pizza Hut's iPhone app became the first from a fast-food purveyor ...
- TV Still Relevant, But Social Media Takes Center Stage: Marketers
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
CNBC's Advertising Week summit on how marketers connect to consumers could ha ...
- Coke Promo: Scan Soda Can, Get Mobile Content
Creative Media Blog, Amy Corr - Monday, September 21, 2009
We've seen bar codes placed in print ads that drive viewers ...
- GM's Buick Division Launching New Lacrosse Ads
Marketing Daily, - Friday, September 18, 2009
The new Buick LaCrosse, the first product intro from the "New G ...
- Q&A: CMO, Americas of Intercontinental Hotels Group
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
Holiday Inn has been spending the last few months reinventing its hotel ...
- Soda Turns Into 'Oozing White Gelatinous Mounds'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A new public awareness campaign from the New York City Department ...
- Just An Online Minute... Big Black Box Appears In Meatpacking District, No Bodies Snatched
Just An Online Minute, Kelly Samardak - Friday, September 18, 2009
Last week a sliced and sewn bear arrived in the MediaPost offic ...