- Siemens Works To Build Awareness In U.S.
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
The print, online, TV, out-of-home and radio ads are intended to sh ...
- Toyota Preparing A $1 Billion Marketing Blitz In Fourth Quarter
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Toyota will attempt to revitalize sales in the North American market ...
- Michelin Builds A Campaign Around Its Secret Reviewers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
...
- Bausch & Lomb Touts Crystalens In Ad Push
Marketing Daily, - Wednesday, September 16, 2009
Bausch & Lomb is launching an ad campaign for a product f ...
- 'Sopranos' Star Promoting 1800 Tequila
Marketing Daily, Karlene Lukovitz - Tuesday, September 15, 2009
The $15 million campaign, being aired on ESPN, Comedy Central and oth ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 16, 2009
Football season begins. HBO has quite the imagination. IKEA is fluent ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...
- Ford Beefs Up Marketing For '10 Taurus
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Lew Echlin, car marketing communications manager for Ford, says that while t ...
- Driving Hamsters: Icing On Kia Cake?
Creative Media Blog, Linda Thomas Brooks - Monday, September 14, 2009
Chocolate is good, especially if the chocolate is wrapped around a carame ...
- First U.S. Effort To Raise A Glass To Rhone Wine
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
Jon Frederickson, principal of Woodside, Calif.-based Gomberg Frederickson and Associates, says ...
- Free Shipping Email Offers Spike Conversions
Research Brief, Jack Loechner - Monday, September 14, 2009
According to a new survey from Experian CheetahMail, "Free Shipping report: Benchma ...
- General Motors: If You Don't Like It, Bring It Back
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
General Motors ads starring chairman Ed Whitacre will entice consumers with ...
- Target Intros Hispanic 'Dream In Color' Campaign
Marketing Daily, - Thursday, September 10, 2009
To celebrate Hispanic Heritage Month, which starts Sept. 15, Target says ...
- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Chairman Whitacre Will Tout The New GM In Campaign Launch
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Ed Whitacre, General Motors new chairman, will urge consumers to take ...
- 5 Spots Show Off First Hybrid-Only Lexus
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
The car's radar pings are visible as circles emanating in concentric ring ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, September 10, 2009
Jay-Z recreates his album covers. Halo 3: ODST bows 2:30 minute a ...
- Walgreens Positions Itself As a One-Stop Community Resource
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Walgreens yesterday introduced a campaign positioning it as a one-stop shopping destinati ...
- Tampico Goes Global With New Campaign
Marketing Daily, - Tuesday, September 8, 2009
Tampico Beverages, a refrigerated juice-drink brand, has launched its first global multi-med ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- Katz, Horizon Plan Radio Push For 'Leno'
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
Starting Sept. 8, Leno's comedy bits -- intended to cheer up listener ...
- Toyota Goes Global With New Corporate Campaign
Marketing Daily, - Friday, September 4, 2009
The effort, via Toyota's corporate agency New York-based Dentsu America, shows ...
- Philly Cream Cheese Gets In Touch With Its Inner 'Pheeling'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
New ads for Kraft's Philadelphia cream cheese use the word "pheeling" ...
- Samsung Focusing On Digital Cameras With $50 Million Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
Samsung is making its presence known in the digital camera market ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- Campbell Position Shifts To 'Healthy Everyman'
Marketing Daily, Karlene Lukovitz - Tuesday, September 1, 2009
The TV commercials for the new campaign by Chunky agency Y&R, launchi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 2, 2009
Join the Chick-fil-A virtual wave. Old Spice offers a variety of scent ...
- New York State Ad Campaign Takes On Soda And Juice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
...
- Travel Channel Goes Sapphire Class In 4 Shows
MediaDailyNews, David Goetzl - Monday, August 31, 2009
Discovery, which sells for the Travel Channel although it no longer ow ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...