- Newegg.com Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Online consumer electronics and IT e-tailer has a new national campaign aim ...
- 10 Great Interactive Magazine Ads
Around the Net In Media, Phyllis Fine - Thursday, June 9, 2011
"Magazine advertising looks increasingly quaint these days in the ever-more-flashy world ...
- Old Navy Goofs On That Guy's Clothes
Marketing Daily, Sarah Mahoney - Wednesday, June 8, 2011
In a step away from most retail advertising, the Gap's Old Na ...
- U.S. Forest Service PSA: Kids Need Woods
Marketing Daily, - Wednesday, June 8, 2011
The U.S. Forest Service and Ad Council are launching a PSA progr ...
- Glass Has Class In New Image Campaign
Marketing Daily, Aaron Baar - Tuesday, June 7, 2011
Glass has been around so long it has become commonplace. Riding ...
- FedEx Says It Will Ship Your 9-Iron
Marketing Daily, - Tuesday, June 7, 2011
FedEx has launched a new campaign aligned with its sponsorship of t ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 8, 2011
"Find your beach," and watch films for Call of Duty Elite a ...
- Edy's/Dreyer's Sends Top Facebook Gamers To Real, Not Virtual, Farmville
Creative Media Blog, Amy Corr - Monday, June 6, 2011
To promote the launch of the latest flavor, Gogi White Grape, ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...
- Hawaiian Health Campaign Targets Sugary Drinks
Marketing Daily, - Thursday, June 2, 2011
A new statewide campaign from a federally funded health group is urgi ...
- Appliance Retailer Hhgregg Touts Staff In Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 2, 2011
In its first national ad push, "We Help," Hhgregg says extensively train ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 1, 2011
Love thy pits. Man returns rabbit's feet to a peg-legged rabbit. Let ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Nissan Asks: What If Everything Ran On Gasoline?
Marketing Daily, Karl Greenberg - Friday, May 27, 2011
The effort includes four 15-second teasers and a 60-second ad. Says ...
- Blockbuster Online Campaigns Require Data, Art Partnership
Online Media Daily, Seth Dallaire - Tuesday, May 31, 2011
There's a perception that insights narrow creative objectives, while creative impulses, insufficient ...
- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Kyocera Effort Opts For Substance Over Style
Marketing Daily, Aaron Baar - Wednesday, May 25, 2011
"Our thinking was guided by Kyocera's president, who believes we're really ...
- DoubleTree In Largest Campaign In Recent History
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2011
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includ ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 25, 2011
Betty White to aging boomers: "Get over it." Singing sour cream. Let ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...