- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 27, 2010
Salt. Bacon. Butter. Things described as a cardiologist's worst nightmare. Let's lau ...
- Ameriprise Promises Advisors 'More Within Reach'
Marketing Daily, Tanya Gazdik - Monday, January 25, 2010
Ameriprise Financial is breaking a new campaign that promises its advisors a ...
- USA Sends 'Monk' Off With Marathon Text-to-TV Campaign
Creative Media Blog, Amy Corr - Monday, January 25, 2010
If it's possible to watch TV on mobile devices, it was on ...
- Infiniti Putting Unified Face On Its Global Ad Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Jean Halliday reports that Nissan's Infiniti marque is unifying its brand ima ...
- Challenges For Advertisers Hidden In Google's Earnings Call
SearchBlog, Laurie Sullivan - Friday, January 22, 2010
Google's earnings call Thursday brought a few hidden challenges for marketers ...
- Shatner Returns As Priceline Spokesman
Marketing Daily, - Wednesday, January 20, 2010
Priceline is bringing back actor William Shatner for a 12th year ...
- Coke, Unilever Shift Campaigns To Social Media
Around the Net In Media, Fern Siegel - Wednesday, January 20, 2010
Coca-Cola and Unilever are shifting their digital focus away from traditional campai ...
- Kaplan Launches $21M Effort In First Quarter
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
Distance learning has had a boom as people spend money to boo ...
- NBCU Airs Integrated Turbo Tax Campaign
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Just in time for tax return season, NBC Universal and Turbo T ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 20, 2010
Muffin tops. Don't tailgate without Ritz crackers. Snowball fight. Let's launch! ...
- Here Comes The New Bridal Magazine, Laden With Mobile Technology
Creative Media Blog, Amy Corr - Monday, January 18, 2010
Three bridal magazines folded between October and November of last year: Con ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- Coke Launches 'Happiness' On YouTube
MediaDailyNews, - Friday, January 15, 2010
Integrated interactive agency Definition 6 has launched the Coca-Cola "Happiness Machine" vid ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- Gerber Launching Umbrella Campaign For New 'Generation'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
Gerber is launching a new campaign today on "Live! With Regis a ...
- Del Taco Creates Cross-Media Humor Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 14, 2010
The series is set at a Del Taco "just up the stree ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- 2009 Top TV Ads
Research Brief, Jack Loechner - Friday, January 15, 2010
Ace Metrix, announcing the Ace Score top scoring television advertisements for 200 ...
- New Campaign Takes Accenture Out Of The Woods, Into the Zoo
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
Accenture is rolling out a global, multimedia marketing campaign this week th ...
- A Census Campaign That Speaks In Many Tongues
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
...
- VW Is Back In Super Bowl After Nine Years
Marketing Daily, Karl Greenberg - Wednesday, January 13, 2010
The company says the retail campaign, kicking off right after the Sup ...
- Cox Launches Campaign Backing Wireless Intro
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2010
The creative features a faux wireless service provider, "Your Wireless," at ...
- Copy Cat: Xerox Unveils Plan For Addressable TV Ads, Says It Could Rival Branded Entertainment
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2010
Xerox, the name most associated with copies, has a plan that cou ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 13, 2010
Fans make the music. Snowfall alerts. Threesomes. Let's launch! ...
- "All You Need is Love"... and a Video Camera to Raise Money to Fight AIDS in Africa
Creative Media Blog, Amy Corr - Monday, January 11, 2010
Digital agencies are now producing work that traditional agencies handle, so it ...
- Akoo Bows OOH Campaigns For Music Video
MediaDailyNews, Erik Sass - Friday, January 8, 2010
After carrying out an aggressive expansion plan for its new network ...
- Tide Campaign Links Clean Clothes To Stylish Living
Around the Net In Brand Marketing, Thom Forbes - Friday, January 8, 2010
...
- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- P&G Adds To Its Olympic Spokes-Athlete List
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The company says the athletes will be part of integrated campaigns wi ...