- Education Campaign Fosters 'Skills' To Unlock Potential
Out to Launch, Fern Siegel - Friday, January 5, 2024
Created by M&C Saatchi, the work aims to inspire people of a ...
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
MAD, Fern Siegel - Thursday, January 4, 2024
The 160over90 agency is launching the bull-riding organization's first national brand-marketing campa ...
- Apple Goes Cuddly
Mad Blog, Barbara Lippert - Thursday, January 4, 2024
"The Lost Voice" does a hard thing: It demonstrates cold, cutting-edge "person ...
- Hartford To Promote Cultural Institutions, Highlight Connecticut Capital's Attractions
MAD, Fern Siegel - Wednesday, January 3, 2024
Mayor Luke Bronin said: "This is a city that punches way abo ...
- Intuit TurboTax Breaks New Campaign, Confirms Return Trip To Super Bowl
MAD, Steve McClellan - Wednesday, January 3, 2024
The new campaign is from recently appointed ad agency R/GA. The t ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- Proposed AI Bills To Affect Every Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2024
To subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super Bowl
MAD, Fern Siegel - Friday, December 29, 2023
The new event facility includes a 400' x 20' digital screen acro ...
- Singles Hoping To Make New New Year Connections
MAD, Steve McClellan - Tuesday, January 2, 2024
Tinder wants to help them do it and is launching a n ...
- Droga5 London Cycles Royal Enfield's Himalayan
Out to Launch, Fern Siegel - Friday, December 29, 2023
The campaign captures an equilibrium between man, machine and terrain. ...
- Mobile Mania: Celebrities Share Love Of Playtika Games
MAD, Fern Siegel - Thursday, December 28, 2023
Launching via broadcast and social media, the new creative, produced in-house, sta ...
- Planet Fitness Recruits Megan Thee Stallion To Front New Campaign
MAD, Steve McClellan - Thursday, December 28, 2023
The recording artist is seen as "Mother Fitness," a goddess-like persona encouragi ...
- When Life Gets Bad, Crunch Makes You 'Feel Good'
MAD, Fern Siegel - Tuesday, December 26, 2023
The 'Feel Good, Not Bad' campaign underscores the positive aspects of taki ...
- Dermapenworld Targets Skintelletuals In New 'Routine'
MAD, Fern Siegel - Friday, December 22, 2023
The campaign showcases DermapenWorld's signature Synergy of Solutions program, which combines in-clin ...
- Zacapa Rum Pours First Global Campaign 'Lips to Soul'
MAD, Fern Siegel - Friday, December 22, 2023
The rum is overseen by Lorena Vasquez, one of the few fema ...
- Playtika Unleashes Star-Studded Game Campaigns
Marketing Daily, Les Luchter - Friday, December 22, 2023
Free mobile game provider Playtika tapped celebs including Drew Barrymore and Jas ...
- Hop Wtr Asks, 'Is Santa Sober?'
Marketing Daily, Danielle Oster - Sunday, December 24, 2023
The sparkling hop water brand goes big on sobriety messaging ahead ...
- Frito-Lay Finds 'Joy' In Celebrating Creators
MAD, Fern Siegel - Thursday, December 21, 2023
The campaign is part of the brand's five-year goal of amplifying creati ...
- Guinness Introduces 'Foot Pints' Boots For Winter Trips To The Pub
Marketing Daily, Danielle Oster - Thursday, December 21, 2023
A limited-edition merchandise release, the boots imprint a Guinness pint glass ima ...
- Geico's Caveman Character To Make Return During 'Sunday Night Football'
Marketing Daily, Danielle Oster - Friday, December 22, 2023
Geico brings back the character for the first time since 2019 ...
- NYC's Downtown Alliance Highlights Key Area For Tourism, Business
MAD, Fern Siegel - Wednesday, December 20, 2023
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmar ...
- Ouch! Crunch Uses Pain To Remind People How Good It Feels To Work Out
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2023
The gym's annual membership campaign uses life's lousy moments to underscore t ...
- Drumstick Rolls Out First Super Bowl Sundae Campaign
Marketing Daily, Danielle Oster - Wednesday, December 20, 2023
The 30-second ad for the frozen ice cream cone brand will r ...
- Oreo Returns To The Super Bowl After An 11-Year Absence
Out to Launch, Fern Siegel - Wednesday, December 20, 2023
The Martin Agency created a 30-second spot that showcases the cookie's pla ...
- Mother Bitchmas Decks The Stalls For Period Products
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's o ...
- Google To Start Limiting Election-Related Queries In 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2023
The global restrictions will take effect by early 2024 in time f ...
- The Time Santa Was Diagnosed With Cancer
MAD, Steve McClellan - Monday, December 18, 2023
It's the "true story" told in a film that anchors the annu ...
- These Centenarians Share Their New Year's Resolutions
MAD, Steve McClellan - Monday, December 18, 2023
Northwell Health is out with a new campaign from Strawberry Frog ...