- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- MoonPie Aims Global Campaign At New Demo: Aliens
MAD, Fern Siegel - Thursday, December 14, 2023
Tombras created an outdoor campaign exclusively for non-human entities. The brand hop ...
- Traffic Accident Victims Remembered Via 'Add Place' In Google Maps
MAD, Steve McClellan - Thursday, December 14, 2023
The campaign serves as a memorial to victims but also a cauti ...
- M&M's Returns To Super Bowl With 'Ad For All Funkind'
Marketing Daily, Danielle Oster - Thursday, December 14, 2023
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ...
- Two By Four, Wrangler Campaign For The Rodeo
Out to Launch, Fern Siegel - Tuesday, December 12, 2023
The campaign features some of Wrangler's top rodeo endorsees. ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- Shine A Light Helps Combat Modern Antisemitism
MAD, Fern Siegel - Friday, December 8, 2023
Some 55% of hate crimes target Jews - although they make ...
- X's Grok Launches As Rival To OpenAI ChatGPT, Google Bard
MediaDailyNews, Laurie Sullivan - Friday, December 8, 2023
Elon Musk's chatbot, Grok, incorporates real-time data from X into responses fr ...
- Dentsu Highlights Malaria, Climate Change Link
Mediapsssst, Richard Whitman - Friday, December 8, 2023
The campaign calls on leaders attending COP28 to recognize the impact th ...
- Greenies Saves Santa From Doggie Bad Breath
Marketing Daily, Danielle Oster - Thursday, December 7, 2023
Nothing's worse than a dog with halitosis, especially if you're a San ...
- Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
MAD, Fern Siegel - Wednesday, December 6, 2023
The campaign highlight's the brand's distinctions, as well as its ongoing wo ...
- American Family Insurance, Time Unveil 'Dreamer Of The Year'
MAD, Steve McClellan - Wednesday, December 6, 2023
The project is part of American Family's broader brand platform, "Dream Fearlessly ...
- Kona Beer Wants Surfers To Share, Not Fight, Over Waves
MAD, Steve McClellan - Wednesday, December 6, 2023
Beer brand Kona Big Wave is out with a new film th ...
- Lady 'Badass' Returns In Creative Campaign With AI For Lawyers
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Lady Justice, aka Lady J, has returned in a campaign to promo ...
- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Santa Delivers For New Hampshire Lottery
MAD, Fern Siegel - Tuesday, December 5, 2023
The holiday figure delivers scratch tickets to the good citizens of t ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
TikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Harlem Globetrotters Promote Alaska Airlines' Global Destinations
MAD, Fern Siegel - Monday, December 4, 2023
The domestic carrier has access to 500+ global destinations that can ...
- Major League Sports Encourages Fans To Bet Responsibly
MAD, Fern Siegel - Monday, December 4, 2023
The campaign's focus is that betting is a form of entertainment. ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- Test Drive: Toyota Tacoma Is Truly A 'Badass Adventure Machine'
Drive Time, Tanya Gazdik - Monday, December 4, 2023
The truck's campaign will target "spontaneous adventurers" who are younger, more diver ...
- Dwayne Johnson, Acorns Launch Debit Card To Encourage Savings
MAD, Fern Siegel - Friday, December 1, 2023
The debit card was created to help Americans with overspending and under-sav ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Ikea's Holiday Love Letter To Introverts
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 1, 2023
Not everybody is psyched about the return to parties. The retailer ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Family Fare Traditions Are 'Baked In'
Out to Launch, Fern Siegel - Wednesday, November 29, 2023
The holiday spot celebrates family time and runs through Dec. 31. ...