• by Fern Siegel , December 4, 2023

Alaska Airlines has teamed with the Harlem Globetrotters in its latest campaign to promote international travel.

Creative agency Mekanism produced the work, which highlights the airlines as a domestic carrier with access to 500+ global destinations that can be booked directly at its site.

Here is the spot: Globetrot with Alaska Airlines.

The campaign will run on social (TikTok + Meta), digital OOH (in Seattle), streaming and linear TV.

In a recent airline survey, it found 85% of U.S. travelers plan to cross the Atlantic or Pacific to overseas hot spots. There was also a keen desire to visit Europe, with the U.K., France and Spain scoring as the top three leading destinations.

One in 10 is most interested in visiting the Oceania region with Australia (80%) as the top choice, followed by New Zealand (69%) and Fiji (36%).

Eric Edge, CMO of Alaska Airlines, told Agency Daily: "We challenged ourselves to find a unique way to let our guests know that they can book global travel through AlaskaAir.com and earn thousands more miles when they do. Partnering with the Harlem Globetrotters gave us a delightful, visual shortcut as we invite our guests to trot the globe."

The work notes the Mileage Plan that rewards member loyalty, the elite advantages that accrue and how to triple your miles on flights when the Alaska Airlines Visa card books tickets.

Mekanism's client work includes the NBA, OK Cupid, Jose Cuervo and Charles Schwab.