- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
Out to Launch, Fern Siegel - Tuesday, November 28, 2023
Working moms are the focus of the new campaign, the brand's fir ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Midea Gets 'Merry,' Posits Modern-Day Grinch Coping With Christmas
MAD, Fern Siegel - Monday, November 27, 2023
Rather than a feel-good spot, Midea uses humor to illustrate how applianc ...
- Grammy Winner Pastor Caesar Sings New Tune For Red Lobster
MAD, Fern Siegel - Monday, November 27, 2023
The restaurant chain wants Americans to savor the unexpected instead of tradition ...
- Just In Time For Cozy Season, Solo Fires Up With Snoop
D2C Insider, Sarah Mahoney - Monday, November 27, 2023
The outdoor stove company taps rapper for tongue-in-cheek "smokeless" campaign. ...
- United Flys On 'Love' For The Holiday Season
MAD, Fern Siegel - Friday, November 24, 2023
United Airlines wants to advertise - without relying on conventional ad form ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- Visit The USA Launches 'Experience It All' Campaign
MAD, Steve McClellan - Wednesday, November 22, 2023
It is the tourism program's first global campaign from creative agency Spa ...
- Baskin-Robbins Says 'Yay' To A Creamy Thanksgiving
MAD, Fern Siegel - Tuesday, November 21, 2023
The campaign is a humorous reminder to celebrate everyday moments, big ...
- Philo TV Promotes Genres, 'Better' Content
MAD, Fern Siegel - Tuesday, November 21, 2023
The "With the 'Better Way To Watch' campaign by Wavemaker Creative targe ...
- New PETA Ads Expose How Product R&D Causes Extreme Animal Suffering
Mediapsssst, Richard Whitman - Tuesday, November 21, 2023
Ads, created with CGI, show how animals are brutalized in experiments ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
MAD, Fern Siegel - Monday, November 20, 2023
Hilton's new spot promotes a new bottle of a ready-to-drink cocktail s ...
- Fallon, Ludacris Help State Farm Launch 'Magic' Campaign
MAD, Steve McClellan - Monday, November 20, 2023
The creative plays off what the agency calls "the very real hum ...
- 'Nonnas' Take To New York Streets To Push Ragu's Kettle-Cooked Sauce
MAD, Fern Siegel - Friday, November 17, 2023
The campaign by Digitas engages with consumers for an authentic perception ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...
- 'Seinfeld' Producer Gives Athletic Spin To 'Seattle'
MAD, Fern Siegel - Thursday, November 16, 2023
This is the third in a series of branded content launched ...
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
MAD, Fern Siegel - Wednesday, November 15, 2023
New work unites the company's founding passions - nature, art and champag ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Ski Resort Campaigns Kick Into High Gear
Out to Launch, Steve McClellan - Tuesday, November 14, 2023
With the arrival of ski season, ski resorts and regions are geari ...
- Cardi B, Patti LaBelle Offer Sweet 'Hug' For The Holidays
MAD, Fern Siegel - Tuesday, November 14, 2023
The social campaign will run across Instagram, X and Facebook in sev ...
- YouTube Requires Creators To Label Synthetic Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
The move comes weeks after adding SynthID watermarks for all creative asse ...
- Festival Foods Gives 'Help' A Personal Touch
Out to Launch, Fern Siegel - Tuesday, November 14, 2023
The integrated campaign highlight the retailer's commitment to the public. ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...