• by Fern Siegel , December 12, 2023

Wrangler, the Western brand retailer, has launched a campaign to support the 65th Wrangler National Finals Rodeo in Las Vegas.

The campaign, titled "Everything Rides on This," is by ad agency Two by Four. The campaign is set to run through Dec. 17.

The effort runs on broadcast, digital, print, traditional and out-of-home advertising, strategically targeting key locations in the city, including high-impact visuals as part of a Las Vegas Strip takeover.

The campaign features some of Wrangler's top rodeo endorsees, including the Stetson Wright, a seven-time World Champion, and Hailey Kinsel, a four-time World Champion.

Adam Von Ohlen, Chief Creative Officer at Two by Four, said: "This campaign is a perfect representation of the focus, grit and determination it takes to perform at WNFR, where everything rides on this."