Food company SpartanNash has released its "Baked In"
spot, featuring its Family Fare supermarkets and Our Family brand.
The campaign, the company's biggest to date, celebrates family and traditions that connect one generation to the next. The tag: "Time ticks away, but traditions? They're baked into
The work appears on the company's site, broadcast and streaming networks until Dec. 31.
The spot opens with a grandfather and two granddaughters
maing a pumpkin pie. The Family fare line also offers pre-cooked holiday meals so customers spend more time together.
Chop & Hue created the campaign. The production
studio's work includes Haworth, Twix and Abbott. Stills will be used for additional ads.