- Google Sues Gmail User In Cameroon Over 'Puppy Fraud'
Digital News Daily, Wendy Davis - Monday, April 11, 2022
"Nche Noel Ntse has been perpetrating a puppy fraud scheme to explo ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Microsoft Removed 3 Billion Ads In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The company also suspended nearly 270,000 accounts from its network, attributing t ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A Month
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Although DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google Brazil President Fabio Coelho writes that the bill, which began ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Digital Advertising Fraud Expected To Hit $68B Globally In 2022
MAD, Fern Siegel - Tuesday, February 22, 2022
The U.S. is expected to account for 35% of ad fraud loss ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Google Seems To Have Approved An Ad For A Target Gift Card Scam
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 17, 2022
A Reddit user searched for the term “Target gift card balance” ...
- Google Goof? Search Giant Appears To Run Ad For Gift-Card Scam
Digital News Daily, Karlene Lukovitz - Monday, January 17, 2022
Ad promotes site that looks like Target's site, and claims it wi ...
- Newly Unredacted Filings Allege Google Ran Manipulated Ad Auctions
Publishers Daily, Tony Silber - Friday, January 14, 2022
A lawsuit filed by 10 states alleges Google created secret programs f ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
In a victory for Google, a judge denied class-action status to ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Increased CTV Spend Comes With Heightened Q4 2021 Ad Fraud
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Activity by one big ad-fraud scheme is already 20 times higher th ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad Fraud
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The boom in connected TV advertising is yielding sharply higher CTV ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Mediaocean Gets Publisher-Focused CTV Fraud Patent
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Publishers can now integrate the verification technology into their systems -- ...
- Facebook Prevails In Battle With Advertiser Over Phony Accounts
Digital News Daily, Wendy Davis - Tuesday, November 23, 2021
There is "absolutely nothing in the record suggesting that Facebook charged plainti ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- 'Methbot' Digital Ad Fraudster Gets 10-Year Prison Term
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
A Russian national who created a fake network that defrauded thousands ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- These Are Not The Droids You Are Looking For
Media Insider, Ted McConnell - Thursday, October 7, 2021
Asking Facebook to provide an accurate reach measure is objectively reasonable. W ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...