- Mobile Ad Firm Jumptap Lands $25 Million
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
Mobile ad network Jumptap has raised $25 million in a funding rou ...
- Flash Cookie Lawsuit Against Specific Media Dismissed
Online Media Daily, Wendy Davis - Friday, April 29, 2011
In a sweeping ruling that could influence a broad array of priva ...
- ValueClick Buys Greystripe, Ups Mobile Reach
Online Media Daily, Mark Walsh - Monday, April 25, 2011
Online marketing services company ValueClick Monday confirmed it has acquired mobile ...
- Smowtion Launches In U.S. With Short-Baked Opt-Out Cookies
PolicyBlog, Wendy Davis - Monday, April 25, 2011
Argentinian ad network Smowtion, which earlier this month launched in the U.S ...
- eBay Acquires Where, Ups Local, Mobile Commerce
Online Media Daily, Gavin O'Malley - Wednesday, April 20, 2011
To bolster PayPal's mobile commerce efforts, eBay on Wednesday said it agre ...
- Lerner To Booyah Prez, Shehan Sticks With SpotXchange
Online Media Daily, - Friday, April 15, 2011
Denver-based Booyah Online Advertising has promoted Troy Lerner from vice president ...
- Kerry-McCain Bill: Ad Networks Must Let Users Opt-Out Of Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, April 12, 2011
A bipartisan privacy bill introduced in the Senate on Tuesday would, f ...
- Kiip Launches Ad Network For Mobile Games
Online Media Daily, - Monday, April 11, 2011
"Reach Them When They Win" is the tagline -- and gist ...
- The Reach Metric Is Broken: Do Ad Networks Misalign Agency Expectations?
Online Media Daily, Joe Casale - Friday, April 8, 2011
The "reach" metric used to measure digital media is broken. Media planne ...
- Online Privacy Bill To Be Introduced In Senate
PolicyBlog, Wendy Davis - Monday, April 11, 2011
Tomorrow, Sens. John Kerry and John McCain will unveil the Commercial Priva ...
- Kiip Raises $4M For Mobile Game Ad Net
Online Media Daily, - Wednesday, April 6, 2011
Kiip, a start-up ad network for mobile video games, has secured ...
- Mobile Alliance Promotes Rich Media To Marketers
Online Media Daily, Gavin O'Malley - Friday, April 1, 2011
Hoping to whet marketers' appetites, mobile ad network Mojiva has established ...
- Viral By Design: Visible Measures Opens "Choice-Based" Ad Network
VidBlog, Steve Smith - Monday, April 4, 2011
The media measurement company that has become a mainstay of gauging vir ...
- Gigante Vaz On Board For Casale's Videobox
Online Media Daily, - Wednesday, March 23, 2011
New York independent agency Gigante Vaz has signed on to Casale Media ...
- Kerry Privacy Bill Could Impose 'Major' Obligations On Ad Networks
Online Media Daily, Wendy Davis - Wednesday, March 23, 2011
A draft of privacy legislation floated by Sen. John Kerry (D-Mass.) wou ...
- Adap.TV Adapts From Ad Exchange To Video Ad-Buying Interface
Online Media Daily, - Tuesday, March 15, 2011
Expanding its services for advertisers from a video ad exchange to ...
- FTC Clamps Down On Deceptive Opt-Out Cookies
Online Media Daily, Wendy Davis - Monday, March 14, 2011
Signaling its concern about privacy and online advertising, the Federal Trade Commissi ...
- RadiumOne Racks Up $21M For Social Ad Net
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 11, 2011
RadiumOne this week said it raised $21 million to develop a social-bas ...
- Nielsen: ADS Penetration Records Small Rise
MediaDailyNews, David Goetzl - Wednesday, March 9, 2011
In its battle to out-compete local cable for ad dollars, the T ...
- DoubleVerify: MIG, Invite, VivaKi Top Compliant Ad Platform List
Online Media Daily, Gavin O'Malley - Thursday, March 10, 2011
For the second half of 2010, ad platforms deemed the most complia ...
- Good Health Media Acquires BeWell.com, Launches Content Distribution Network
Online Media Daily, Laurie Sullivan - Wednesday, March 9, 2011
Good Health Media plans to announce the acquisition of BeWell.com this we ...
- The Rise Of Video Is Forcing Ad Networks To Rethink Strategy And Partnerships
Video Insider, Ashkan Karbasfrooshan - Monday, March 7, 2011
The number of ad networks has mushroomed in recent years. Some ...
- Velti Unveils New Mobile Ad Marketplace
Online Media Daily, Mark Walsh - Wednesday, March 2, 2011
Mobile ad network Velti has launched a new mobile media marketplace offeri ...
- Interclick Launches Ad Platform, Fights Privacy Charges
Online Media Daily, Gavin O'Malley - Thursday, February 24, 2011
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ...
- Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, ...
- 'Like' Minded: RadiumOne Buttons Target Advertising
Online Media Daily, Mark Walsh - Tuesday, February 15, 2011
RadiumOne, the social-data driven ad network launched last year by serial entreprene ...
- Real-Time Bidding Ad Platforms Gaining Ground
Online Media Daily, Laurie Sullivan - Thursday, February 10, 2011
While advertisers spent $353 million through real-time bidding platforms in the Unit ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- Verve Wireless Acquires DIY Ad System
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
On the heels of hiring a new CEO, mobile ad firm Ver ...
- Ad Execs Deem Google Strongest Digital Brand, Like Facebook For Mobile
Online Media Daily, Joe Mandese - Wednesday, February 2, 2011
Despite challenges from social media juggernauts Facebook and Twitter, Google remains t ...