- Macy's Taps New Media Network Exec As Best Practices Emerge
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Macy's is the latest to make such a hire as retailers contin ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Focusing On Content, Home Depot Cranks Up Retail Media Hiring
Retail Insider, Sarah Mahoney - Wednesday, January 10, 2024
The home-improvement retailer thinks more creative content and in-store connection will he ...
- Navigating Retail Media Networks' Growing Pains
Retail Insider, Sarah Mahoney - Wednesday, December 6, 2023
Rationalizing investment in these fast-growing networks is still far too tricky f ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Microsoft Goes Nuclear To Run Data Centers
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
As it looks to power its data centers running AI with nucle ...
- Microsoft Advertising Network Goes Retail
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
Microsoft on Tuesday announced the creation of a new ad network f ...
- SourceKnowledge Domain Targeting Launches For High-Converting Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 6, 2023
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- With Sales And Profits Surging, Amazon Ad Sales Rise 22%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 4, 2023
The ecommerce company's financial results beat expectations and pleased observers with ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- Intuit Launches B2B Ad Network Targeting Small Business Owners
MAD, Steve McClellan - Wednesday, July 26, 2023
According to the firm advertisers can potentially reach over six million QuickBoo ...
- WTF Is Publir And Who Is Behind It?
Red, White & Blog, Joe Mandese - Friday, July 21, 2023
According to a new report, Publir is a programmatic ad network th ...
- Retail Media Keeps Growing, Despite First-Party Data Flaws
Retail Insider, Sarah Mahoney - Wednesday, June 14, 2023
A new report from Coresight Research estimates advertising in retail media networ ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- New VP To Build Out Home Depot's Retail Media+ Network
Retail Insider, Sarah Mahoney - Wednesday, April 12, 2023
With the appointment of Melanie Babcock as vice president of Retail Media ...
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
Marketing Daily, Steve Ellwanger - Tuesday, March 28, 2023
"We've invested incrementally over the past few years, but it's not acro ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its Properties
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 7, 2023
Yelp has been working with large language models in search, providing ...
- Target Beats Expectations, But Sees Slowdown Ahead
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 1, 2023
Target joins other retailers in predicting pared-back consumer spending this year, ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Walmart Gains Grocery Share; Ad Biz Tops $2.7B
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 21, 2023
The world's largest retailer says sales are strong, as consumers flock ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Despite Little Profit, Amazon Sales Beat Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 3, 2023
With profits evaporating and revenues slowing, a reshaped Amazon had its wor ...
- Retail Media 101: Why It's Better Than Search
Retail Insider, Sarah Mahoney - Wednesday, January 25, 2023
A leading analyst breaks down how these networks are changing the ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...