- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Travel Retailer WHSmith Launches In-Store Ad Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
WHSmith North America has launched its first in-store travel retail media netwo ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- T-Mobile Buying Vistar Media For $600M In Cash
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
Vistar will be merged with the carrier's burgeoning Advertising Services unit, creati ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- NCM Ad Sales Sink, Soft TV Upfront Cited
MediaDailyNews, Wayne Friedman - Wednesday, November 6, 2024
National CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- Google CEO: Antitrust Trials May Continue For Years
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Alphabet CEO Sundar Pichai said it could take many years to resol ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- Google's Goal To 'Crush' Competition Described In Emails
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2024
A former Google exec told colleagues the goal was to "crush" riv ...
- Alphabet's Worth Without Google Search
MediaDailyNews, Laurie Sullivan - Monday, August 26, 2024
TD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Report: Walmart's Growing Ad Strength Shakes Up Its Business Model
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 2, 2024
A new Deutsche Bank report estimates that ad sales, membership fees a ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- Lowe's Brings Back CMO Position
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 11, 2024
Jennifer Wilson will also take the lead at Lowe's One Roof Med ...
- Costco Adds Ad Network, Phases Out Book Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 10, 2024
The ad network will use Costco's 74.5 million household members' shopping habi ...
- Walmart Gains Market Share, U.S. Ad Sales Up 26%
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
The retailing giant says it is attracting more higher-income shoppers. ...
- Expedia Group Latest To Dive Into Retail Media
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The popular travel site believes it can offer something hundreds of competiti ...
- Amazon Crushes Estimates: Ad Sales Jump 24%
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
Profits at the ecommerce giant more than tripled, driven by AI a ...
- Albertsons: Content Is Retail Media's Next Big Wave
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
The grocery giant's head of retail media dishes on how innovative C ...
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 28, 2024
At an inaugural event the DIY giant is calling "Infronts," the compa ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- Meijer Expands Media Network, Deepens Data Sharing
Retail Insider, Sarah Mahoney - Wednesday, March 27, 2024
Derek Steele, group VP of customer marketing, explains the regional grocery chain ...