Tag results for "ad network"
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its PropertiesYelp has been working with large language models in search, providing ...
- Target Beats Expectations, But Sees Slowdown AheadTarget joins other retailers in predicting pared-back consumer spending this year, ...
- Google Makes Ad-Network Policy UpdatesGoogle has updated two ad-network policies. The first, Google Ads malicious ...
- Walmart Gains Grocery Share; Ad Biz Tops $2.7BThe world's largest retailer says sales are strong, as consumers flock ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform GeminiYahoo isn't getting out of the ad-tech business, but the company wi ...
- Despite Little Profit, Amazon Sales Beat ExpectationsWith profits evaporating and revenues slowing, a reshaped Amazon had its wor ...
- Retail Media 101: Why It's Better Than SearchA leading analyst breaks down how these networks are changing the ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- Apple Reportedly Will Build Ad Network Around Major League SoccerApple plans to build a live TV ad network in preparation f ...
- Regal Cinemas Wants Out Of Its Deal With National CineMedia, NCM SuesNational CineMedia says a move by Regal Cinemas owner Cineworld to aband ...
- Uber's Retail Media Network Should Act Like TV Streamers -- Offering Free StuffThe Uber ad network boosts the whole idea of the "retail med ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale MoviegoersNational CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- Neutronian's Process For Verifying Minority Ownership Companies LaunchesNeutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMsCollaborative tests that began between ID5 and Sovrn and many publishers s ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad PlatformDrizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Cinema Ad Network NCM To Be Measured By iSpotNational CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices GuideDark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report FindsApple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Lowe's Launches One Roof Media NetworkDozens of brands, including Samsung and Kohler, have already tested the n ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than GoogleKroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Cinema Ad Net NCM Taps Tunick As First CMOAs it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Comscore Adds Captivate To New Out-of-Home Measurement ServiceOn the heels of its agreement to license out-of-home audience data ...
- Data About Americans Given To Hundreds Of Little-Known FirmsThe data ends up in the hands of companies in China, Russi ...
- Cinema Ad Net Expands To College CampusesCinema ad network National CineMedia continues its diversification outside of movie theater ...
- Cliff Marks Retires From NCM, Cinema Ad Net ReorganizesAfter successfully navigating the worst economic recession to impact the U.S. cine ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy AdvertiserIn an unusual collaboration between a big media-buying agency and a suppli ...
- Kellogg Is Upping Investment In Retail Media NetworksWhile Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
