- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Regal Cinemas Wants Out Of Its Deal With National CineMedia, NCM Sues
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2022
National CineMedia says a move by Regal Cinemas owner Cineworld to aband ...
- Uber's Retail Media Network Should Act Like TV Streamers -- Offering Free Stuff
TV Watch, Wayne Friedman - Thursday, October 27, 2022
The Uber ad network boosts the whole idea of the "retail med ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2022
National CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- Neutronian's Process For Verifying Minority Ownership Companies Launches
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Neutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Performance Marketing Insider, Laurie Sullivan - Friday, September 30, 2022
Collaborative tests that began between ID5 and Sovrn and many publishers s ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
Digital News Daily, Wendy Davis - Tuesday, May 10, 2022
Dark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Lowe's Launches One Roof Media Network
Mediapsssst, Richard Whitman - Wednesday, October 13, 2021
Dozens of brands, including Samsung and Kohler, have already tested the n ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- Data About Americans Given To Hundreds Of Little-Known Firms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
The data ends up in the hands of companies in China, Russi ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theater ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cine ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a suppli ...
- Kellogg Is Upping Investment In Retail Media Networks
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
While Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flur ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?
Email Insider, Ray Schultz - Friday, March 5, 2021
Academics argue that contextual targeting should be utilized, not behavioral. ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising ...
- Affiliate Channels, Ranked And Rated
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for ma ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of too ...