- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flur ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?
Email Insider, Ray Schultz - Friday, March 5, 2021
Academics argue that contextual targeting should be utilized, not behavioral. ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising ...
- Affiliate Channels, Ranked And Rated
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for ma ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of too ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity h ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- WiFi Network Boingo Restructures, Cuts Ad Organization
MediaDailyNews, Joe Mandese - Saturday, December 14, 2019
WiFi network Boingo Wireless is restructuring and is cutting the staff ...
- NAI Issues New Guidance For Consumer Consent
Digital News Daily, Wendy Davis - Monday, December 2, 2019
Ad-tech companies that belong to the self-regulatory organization may only use sensiti ...
- California Governor Signs Law Requiring Data Brokers To Register
Digital News Daily, Wendy Davis - Monday, October 14, 2019
The data broker bill, one of several new amendments to California's priva ...
- 'The Washington Post' Launches Real-Time Automated Ad Network
Publishers Daily, Melynda Fuller - Tuesday, September 17, 2019
Zeus Prime, a new ad-buying user interface, is intended as an alternati ...
- Audio OOH Ad Marketplace Debuts
MAD, Steve McClellan - Wednesday, September 4, 2019
The new network, from Vibenomics, follows report from the Out of Ho ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "alwa ...
- Publishers Clearing House Faulted For Privacy Violations
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The direct marketing company's mobile app enabled outside ad networks to colle ...
- Why PMPs Are The New Kings Of Programmatic
London Blog, Sean Hargrave - Friday, January 11, 2019
Programmatic is here to stay -- but behind closed doors rather th ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCor ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Diversification Beyond The Duopoly: The ROI You're Overlooking
Marketing Insider, Harrison Taylor - Tuesday, November 27, 2018
Non-duopoly ad-network buys enable advertisers to extract valuable audience insights and app ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?
London Blog, Sean Hargrave - Wednesday, August 22, 2018
At least O2's Weve has. The network, once owned by what w ...
- Google, Unity Partner To Build In-Game Advertising Network
Digital News Daily, Laurie Sullivan - Thursday, August 2, 2018
Google's mobile ad business and game maker Unity Technology on Thursday announc ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calli ...
- Podcast: Cameron Worth, SharpEnd: How Brands, Agencies Delve Into IoT
AI & IoT Daily, Chuck Martin - Sunday, June 10, 2018
A conversation with Cameron Worth on how brands deal with The Intern ...
- HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Digital News Daily, Laurie Sullivan - Friday, May 25, 2018
The Media Trust's malware team has discovered a malware campaign that h ...
- First Telematics-Based Ad Network Launches, By Allstate Companies
Connected Thinking, Chuck Martin - Tuesday, February 27, 2018
Billed as the first telematics-based ad network, Answer Marketplace plans to conne ...
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Digital News Daily, Laurie Sullivan - Monday, January 15, 2018
An ad quality report for publishers shows data leaks have become ...
- Kargo Promotes Three Executives
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
Arthur Cole has been named senior vice president of global operations, Laur ...
- Free Mediation Solutions Come At a Cost
Publishers Daily, Satish Polisetti - Wednesday, October 25, 2017
The conflict of interest exists because ad exchanges and ad networks opera ...