After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 national cinema advertising networks.
Scott Felenstein succeeds him, and will be promoted to president of sales, marketing and partnerships from executive vice president and Chief Revenue Officer of NCM.
NCM Senior Vice President of East Coast Sales Mike Rosen succeeds Felenstein, and has been promoted to executive vice president and Chief Revenue Officer.
Marks, a 19-year veteran of NCM, joined from ESPN where he was senior vice president-national sales.
As part of the succession, Marks will continue working with NCM as a consultant through his new media and marketing consultancy CMarksCo LLC.