- Diversification Beyond The Duopoly: The ROI You're Overlooking
Marketing Insider, Harrison Taylor - Tuesday, November 27, 2018
Non-duopoly ad-network buys enable advertisers to extract valuable audience insights and app ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?
London Blog, Sean Hargrave - Wednesday, August 22, 2018
At least O2's Weve has. The network, once owned by what w ...
- Google, Unity Partner To Build In-Game Advertising Network
Digital News Daily, Laurie Sullivan - Thursday, August 2, 2018
Google's mobile ad business and game maker Unity Technology on Thursday announc ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calli ...
- Podcast: Cameron Worth, SharpEnd: How Brands, Agencies Delve Into IoT
AI & IoT Daily, Chuck Martin - Sunday, June 10, 2018
A conversation with Cameron Worth on how brands deal with The Intern ...
- HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Digital News Daily, Laurie Sullivan - Friday, May 25, 2018
The Media Trust's malware team has discovered a malware campaign that h ...
- First Telematics-Based Ad Network Launches, By Allstate Companies
Connected Thinking, Chuck Martin - Tuesday, February 27, 2018
Billed as the first telematics-based ad network, Answer Marketplace plans to conne ...
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Digital News Daily, Laurie Sullivan - Monday, January 15, 2018
An ad quality report for publishers shows data leaks have become ...
- Kargo Promotes Three Executives
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
Arthur Cole has been named senior vice president of global operations, Laur ...
- Free Mediation Solutions Come At a Cost
Publishers Daily, Satish Polisetti - Wednesday, October 25, 2017
The conflict of interest exists because ad exchanges and ad networks opera ...
- FTC To Tackle 'Informational Injury'
Digital News Daily, Wendy Davis - Friday, September 29, 2017
"Consumers may suffer injury when information about them is misused by ...
- WorkSpan Marks Global Debut With $9 Million Series A Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 23, 2017
WorkSpan announced a $9 million series A funding round on Tuesday. L ...
- Facebook Will Stop Charging Advertisers In FAN For Accidental Clicks
Digital News Daily, Tobi Elkin - Tuesday, August 8, 2017
In a blog post on Tuesday, Facebook announced it will stop chargi ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Mobile Ad Requests With Location Data On The Rise
Mobile Marketing Daily, Gavin O'Malley - Wednesday, February 15, 2017
Ad requests containing location data are booming, new research suggests. From 20 ...
- Amid Cancelled Health Care Ads, Progressives Launched Pro Bono Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Friday, February 10, 2017
In the last days before the deadline to sign up for health-ca ...
- Ad Network Focuses On Socially Conscious Millennials
RTBlog, Tobi Elkin - Friday, February 10, 2017
Cause marketing isn't a new phenomenon. In fact, it's taken center sta ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- Facebook Opens Its Black Box To Prevent Advertisers From Avoiding Audience Network
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Facebook is starting to open its Facebook Audience Network up a bi ...
- Ad Networks Can Personally Identify Web Users
PolicyBlog, Wendy Davis - Friday, January 20, 2017
Ad companies can determine many users' identities by examining publicly available da ...
- AppNexus Bans Breitbart News From Its Ad Network, Citing Hate Speech
Real-Time Daily, Tobi Elkin - Wednesday, November 23, 2016
AppNexus has banned Breitbart News, the ultra-conservative news outlet that was l ...
- Bauer Media to Bring Digital Version of Empire Magazine To U.S.
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Hamburg, Germany-based Bauer Xcel Media Group is expanding in the U.S. wi ...
- Facebook To Deliver Ads Via Roku, Apple TV
Around the Net in Video, P.J. Bednarski - Monday, November 7, 2016
Facebook this week will start delivering video ads on apps that r ...
- DAA To Start Enforcing Cross-Device Privacy Rules In February
Daily Online Examiner, Wendy Davis - Thursday, October 13, 2016
Companies that collect data from one computer, like a laptop, in ord ...
- Judge Tosses Copyright Lawsuit Against Ad Network JuicyAds
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, October 11, 2016
A federal judge has dismissed a copyright infringement lawsuit against the ...
- News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
RTBlog, Tobi Elkin - Thursday, September 29, 2016
News Corp announced a $10 million investment in AppNexus. And with tha ...