- FTC To Tackle 'Informational Injury'
Digital News Daily, Wendy Davis - Friday, September 29, 2017
"Consumers may suffer injury when information about them is misused by ...
- WorkSpan Marks Global Debut With $9 Million Series A Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 23, 2017
WorkSpan announced a $9 million series A funding round on Tuesday. L ...
- Facebook Will Stop Charging Advertisers In FAN For Accidental Clicks
Digital News Daily, Tobi Elkin - Tuesday, August 8, 2017
In a blog post on Tuesday, Facebook announced it will stop chargi ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- Mobile Ad Requests With Location Data On The Rise
Mobile Marketing Daily, Gavin O'Malley - Wednesday, February 15, 2017
Ad requests containing location data are booming, new research suggests. From 20 ...
- Amid Cancelled Health Care Ads, Progressives Launched Pro Bono Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Friday, February 10, 2017
In the last days before the deadline to sign up for health-ca ...
- Ad Network Focuses On Socially Conscious Millennials
RTBlog, Tobi Elkin - Friday, February 10, 2017
Cause marketing isn't a new phenomenon. In fact, it's taken center sta ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- Facebook Opens Its Black Box To Prevent Advertisers From Avoiding Audience Network
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Facebook is starting to open its Facebook Audience Network up a bi ...
- Ad Networks Can Personally Identify Web Users
PolicyBlog, Wendy Davis - Friday, January 20, 2017
Ad companies can determine many users' identities by examining publicly available da ...
- AppNexus Bans Breitbart News From Its Ad Network, Citing Hate Speech
Real-Time Daily, Tobi Elkin - Wednesday, November 23, 2016
AppNexus has banned Breitbart News, the ultra-conservative news outlet that was l ...
- Bauer Media to Bring Digital Version of Empire Magazine To U.S.
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Hamburg, Germany-based Bauer Xcel Media Group is expanding in the U.S. wi ...
- Facebook To Deliver Ads Via Roku, Apple TV
Around the Net in Video, P.J. Bednarski - Monday, November 7, 2016
Facebook this week will start delivering video ads on apps that r ...
- DAA To Start Enforcing Cross-Device Privacy Rules In February
Daily Online Examiner, Wendy Davis - Thursday, October 13, 2016
Companies that collect data from one computer, like a laptop, in ord ...
- Judge Tosses Copyright Lawsuit Against Ad Network JuicyAds
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, October 11, 2016
A federal judge has dismissed a copyright infringement lawsuit against the ...
- News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
RTBlog, Tobi Elkin - Thursday, September 29, 2016
News Corp announced a $10 million investment in AppNexus. And with tha ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Creatives Join The Queue To Blame Themselves For Ad-Blocking Crisis They Didn't Create
London Blog, Sean Hargrave - Thursday, September 22, 2016
Hot on the heels of brands vowing better ads to tackle ...
- Mode Media Shutters, Failed To Secure New Investors
Publishers Daily, Erik Sass - Friday, September 16, 2016
Mode Media is no more. Once considered one of the most successf ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying
Around the Net in Real-Time, Tobi Elkin - Friday, September 2, 2016
Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
RTBlog, Tobi Elkin - Tuesday, August 23, 2016
At the Programmatic Insider Summit in Lake Tahoe, there are many sma ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
Smart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketi ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Havas Group Launches New Media Agency Network
MAD, Steve McClellan - Thursday, July 21, 2016
The company said that it would combine its existing Forward Media wi ...
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
RTBlog, Tobi Elkin - Wednesday, July 20, 2016
Shailin Dhar is on a crusade of sorts. He's attempting to batt ...
- Time Inc. UK Buys Collective's UK Ad Network
MAD, Larissa Faw - Tuesday, July 12, 2016
Time Inc. UK is buying Collective's UK ad network division. Terms ...