- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Creatives Join The Queue To Blame Themselves For Ad-Blocking Crisis They Didn't Create
London Blog, Sean Hargrave - Thursday, September 22, 2016
Hot on the heels of brands vowing better ads to tackle ...
- Mode Media Shutters, Failed To Secure New Investors
Publishers Daily, Erik Sass - Friday, September 16, 2016
Mode Media is no more. Once considered one of the most successf ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying
Around the Net in Real-Time, Tobi Elkin - Friday, September 2, 2016
Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
RTBlog, Tobi Elkin - Tuesday, August 23, 2016
At the Programmatic Insider Summit in Lake Tahoe, there are many sma ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
Smart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketi ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Havas Group Launches New Media Agency Network
MAD, Steve McClellan - Thursday, July 21, 2016
The company said that it would combine its existing Forward Media wi ...
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
RTBlog, Tobi Elkin - Wednesday, July 20, 2016
Shailin Dhar is on a crusade of sorts. He's attempting to batt ...
- Time Inc. UK Buys Collective's UK Ad Network
MAD, Larissa Faw - Tuesday, July 12, 2016
Time Inc. UK is buying Collective's UK ad network division. Terms ...
- FTC Fines InMobi $950,000 For Collecting Location Data From Children
Daily Online Examiner, Wendy Davis - Wednesday, June 22, 2016
Mobile ad company InMobi illegally collected location data from "hundreds of million ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
Mobile Marketing Daily, Ben Frederick - Tuesday, May 24, 2016
MobileFuse, a mobile ad network, has teamed with AppNexus to power i ...
- Weed Ad Network Debuts
The Daily Blog, Erik Sass - Wednesday, May 4, 2016
Sure you've made programmatic ad buys, but have you ever done it. ...
- Ogilvy & Mather Named Most Effective Ad Network By Effie Index
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
Ogilvy & Mather has been named as the most effective ad netwo ...
- Publishers Want Ad Networks To Improve Payments
Publishers Daily, Sara Guaglione - Wednesday, April 20, 2016
"Ad Networks Publisher Satisfaction Survey" polled over 250 publishers and site owne ...
- The7Stars Helps Launch Independent Global Network
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
The7stars is teaming up with a global consortium of independent media agenci ...
- Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic Direct
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
Speaking with Beet.TV, Accuen Global CEO Megan Pagliuca maintains that the futu ...
- Niche Ad Networks Offer Differentiated, Curated Audiences
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
In a world where consumers expect a relevant, personalized experience on eve ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
The Economist reports on concerns over ad fraud and fragmentation in t ...
- MobileFuse Updates Core Product, Offers New Creative Units
Mobile Marketing Daily, Ben Frederick - Thursday, March 24, 2016
Ad network MobileFuse announced an update to its offering Thursday, which wi ...
- Jewish-Focused Online Ad Network Courts Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
There's a new way to target niche audiences: The Jewish Ad Netwo ...
- The Vilification Of Ad Networks: Fair or Not?
Real-Time Daily, Loren Wilson - Friday, March 18, 2016
Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networ ...
- Snapchat Hires Exec Who Ran Facebook's Ad Network
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Re/code reports that Sriram Krishnan, the Facebook executive who’s been running t ...
- What's Riding On Facebook's Ad Network?
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 29, 2016
Business Insider considers the “Facebook Audience Network” -- the social giant’s ...
- Rubicon Project Revenues Hit $248M For 2015
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2016
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million vers ...
- iOS Users Are Easier To Retain With Video Ads
Mobile Marketing Daily, Ben Frederick - Friday, February 19, 2016
Video advertising commands a high retention rate, with video ad networks li ...
- Fyber Opens Mediation Platform, Partners With Tapjoy
Mobile Marketing Daily, Ben Frederick - Thursday, February 18, 2016
Mobile ad tech platform Fyber opened up a mediation platform today, whi ...
- Adforce.com Partners With Triton Digital To Bring Premium Online Audio Ad Exchange To Euro Markets
Real-Time Daily, Tobi Elkin - Thursday, February 18, 2016
Dublin-based digital ad network Adforce.com on Thursday announced a partnership with Trit ...
- RNTS Media Acquires Heyzap, Ups Fyber Reach
Mobile Marketing Daily, Ben Frederick - Friday, January 8, 2016
After announcing an intent to acquire several weeks ago, RNTS Media, t ...