- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...
- Twitter's MoPub Adds Native Video
Real-Time Daily, Tobi Elkin - Monday, November 23, 2015
On Friday, Twitter's MoPub launched native video mediation, which will allow publishe ...
- Shopular Teams With Mobiquity To Up Mobile Retail Users
Mobile Marketing Daily, Ben Frederick - Tuesday, November 17, 2015
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beac ...
- Could A Responsible Publisher Kitemark Counter Ad Blocking?
London Blog, Sean Hargrave - Friday, November 13, 2015
Publishers have brought some ad blocking on themselves, so why not all ...
- Trustworthy Accountability Group Unveils Anti-Fraud Program
Daily Online Examiner, Wendy Davis - Thursday, October 29, 2015
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiati ...
- Deciphering Mobile Engagement
Mobile Insider, Gavin O'Malley - Thursday, October 29, 2015
Effectively engaging mobile users can be counterintuitive. Take the recent findings fr ...
- Turn Wants Web Standards Group To Re-Think 'Do Not Track'
PolicyBlog, Wendy Davis - Friday, October 9, 2015
Ad company Turn is asking the Internet standards group World Wide W ...
- Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Publishers Daily, Laurie Sullivan - Friday, August 28, 2015
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- th ...
- MSN Latest Malvertising Victim
Publishers Daily, Laurie Sullivan - Friday, August 28, 2015
Malvertising hit MSN Thursday on the ad network AdSpirit.de -- thanks ...
- Ponder This: Malvertising Could Be One Reason For Rise In Ad Blocking
SearchBlog, Laurie Sullivan - Monday, August 17, 2015
Will malvertising change the advertising industry's view on ad blockers, the softwa ...
- AdtoApp Uses New Monies To Enhance Team, Pay Publishers More
Mobile Marketing Daily, Ben Frederick - Tuesday, August 4, 2015
Programmatic mediation platform for in-app advertising AdtoApp has secured $6 million ...
- Tribune Content Agency Launches Cross-Channel Video Network
Online Video Daily, Tyler Loechner - Tuesday, July 14, 2015
Tribune Content Agency, a publishing agency that's part of the Tribune Publishi ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- FCC Urged To Impose Privacy Rules On Web Publishers, Ad Networks
PolicyBlog, Wendy Davis - Monday, June 15, 2015
The advocacy group Consumer Watchdog wants the Federal Communications Commission to regula ...
- AdTheorent Adds Its Own Layer Of Fraud Detection To Mobile Environment
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Mond ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Gearing Up For 2016: DSPolitical Taps Walling To Lead Biz Dev
Real-Time Daily, Tyler Loechner - Thursday, June 4, 2015
DSPolitical, a digital ad network exclusively for Democratic campaigns that allows nomine ...
- Google Delivers On Need To Track Mobile Metrics, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
A growing need to track performance in mobile applications prompted Google ...
- Third-Party Data 'Inherently Challenging'
Show Daily, Wendy Davis - Wednesday, May 20, 2015
Drawing on “third-party” data for ad-targeting is problematic, given that many ...
- Mediabong's Video Ad Network Expands To U.S.
MediaDailyNews, Erik Sass - Monday, May 18, 2015
Mediabong, the Paris-based contextual video ad network, announced that it has rais ...
- Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco Battle
London Blog, Sean Hargrave - Monday, May 18, 2015
If one or more European mobile network operators is serious about "bombin ...
- Google Names Ad Networks Responsible For Ad Injectors
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2015
Google has released the names of companies profiting from injecting ads in ...
- Ad Industry To Start Enforcing Mobile Privacy Rules In September
Daily Online Examiner, Wendy Davis - Thursday, May 7, 2015
Starting in September, ad companies will have to allow people to o ...
- Weve Expands Mobile Ad Reach After O2 Buy-Out
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
Weve, the mobile ad network, has gained an extra 10 million custome ...
- Verve Mobile Taps Acxiom's Stirratt As CEO
Real-Time Daily, Joe Mandese - Monday, April 20, 2015
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- Google, Yahoo Encrypting Ad Network Connections
SearchBlog, Laurie Sullivan - Monday, April 20, 2015
Google and Yahoo in separate announcements said they will individually encrypt ...