- AdtoApp Uses New Monies To Enhance Team, Pay Publishers More
Mobile Marketing Daily, Ben Frederick - Tuesday, August 4, 2015
Programmatic mediation platform for in-app advertising AdtoApp has secured $6 million ...
- Tribune Content Agency Launches Cross-Channel Video Network
Online Video Daily, Tyler Loechner - Tuesday, July 14, 2015
Tribune Content Agency, a publishing agency that's part of the Tribune Publishi ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- FCC Urged To Impose Privacy Rules On Web Publishers, Ad Networks
PolicyBlog, Wendy Davis - Monday, June 15, 2015
The advocacy group Consumer Watchdog wants the Federal Communications Commission to regula ...
- AdTheorent Adds Its Own Layer Of Fraud Detection To Mobile Environment
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Mond ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Gearing Up For 2016: DSPolitical Taps Walling To Lead Biz Dev
Real-Time Daily, Tyler Loechner - Thursday, June 4, 2015
DSPolitical, a digital ad network exclusively for Democratic campaigns that allows nomine ...
- Google Delivers On Need To Track Mobile Metrics, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
A growing need to track performance in mobile applications prompted Google ...
- Third-Party Data 'Inherently Challenging'
Show Daily, Wendy Davis - Wednesday, May 20, 2015
Drawing on “third-party” data for ad-targeting is problematic, given that many ...
- Mediabong's Video Ad Network Expands To U.S.
MediaDailyNews, Erik Sass - Monday, May 18, 2015
Mediabong, the Paris-based contextual video ad network, announced that it has rais ...
- Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco Battle
London Blog, Sean Hargrave - Monday, May 18, 2015
If one or more European mobile network operators is serious about "bombin ...
- Google Names Ad Networks Responsible For Ad Injectors
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2015
Google has released the names of companies profiting from injecting ads in ...
- Ad Industry To Start Enforcing Mobile Privacy Rules In September
Daily Online Examiner, Wendy Davis - Thursday, May 7, 2015
Starting in September, ad companies will have to allow people to o ...
- Weve Expands Mobile Ad Reach After O2 Buy-Out
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
Weve, the mobile ad network, has gained an extra 10 million custome ...
- Verve Mobile Taps Acxiom's Stirratt As CEO
Real-Time Daily, Joe Mandese - Monday, April 20, 2015
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- Google, Yahoo Encrypting Ad Network Connections
SearchBlog, Laurie Sullivan - Monday, April 20, 2015
Google and Yahoo in separate announcements said they will individually encrypt ...
- Microsoft Stops Turning On Do-Not-Track Commands
PolicyBlog, Wendy Davis - Friday, April 3, 2015
Changing course, Microsoft said today that it will no longer activate do-not-tra ...
- To Segment Or Not to Segment: Where Is The volume?
MediaDailyNews, Oded Napchi - Tuesday, March 31, 2015
While programmatic moves by premium publishers can address the data and targ ...
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 3, 2015
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expa ...
- AdTaxi Broadens Network With Tribune, Seattle Times Partnerships
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
AdTaxi Networks, the digital ad tech division of Digital First Media, th ...
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Facebook Audience Network vs. AdSense: A Battle Royale Brews
Search & Performance Marketing Daily, David Rodnitzky - Monday, January 26, 2015
A prominent investment bank recently raised its target on Facebook's stock ...
- Privacy Concerns Spark Government To Revise Health Insurance Site
PolicyBlog, Wendy Davis - Friday, January 23, 2015
Earlier this week, it emerged that the White House's health insurance sit ...
- Ad Assassin: The Mobile Game
Mobile Insider, Steve Smith - Tuesday, January 6, 2015
Ad Hunter claims to turn ad blocking in apps into a ga ...
- More Digital Out-of-Home Ads Coming To Malls
MediaDailyNews, Erik Sass - Tuesday, December 30, 2014
Mall owner CBL Properties is deploying a DOOH ad network to ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...