- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To Programmatic
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
Millennial Media, a mobile ad network turned programmatic exchange, has released i ...
- BBB's Online Privacy Watchdog Faults 5 Web Publishers
Online Media Daily, Wendy Davis - Wednesday, October 29, 2014
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Verizon's Tech News Site Faces Censorship Accusations
PolicyBlog, Wendy Davis - Wednesday, October 29, 2014
Verizon's move to get into the tech news business doesn't appear ...
- Changes On Baidu's Ad Network
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Those buying paid-search ads on Baidu might have noticed an increase ...
- Video Ads Over-index On iOS Devices
MoBlog, Mark Walsh - Wednesday, October 22, 2014
Opera Mediaworks over the summer acquired mobile video ad network AdColony ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Health Media Network, SITO Launch Mobile Point-of-Care Ad Network
MediaDailyNews, Erik Sass - Thursday, October 16, 2014
The lines between place-based media and mobile advertising are getting blurrier, ...
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 13, 2014
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisemen ...
- Undertone Launches Ad Tech Platform
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Undertone, an ad network, is becoming more involved in the programmatic ...
- Video Ads Come To Rewards Network Kiip
MoBlog, Mark Walsh - Wednesday, September 24, 2014
Mobile video advertising is expected to rise sharply this year from ...
- Facebook Readies Ad Network Built On Atlas
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 23, 2014
Following months of speculation, Facebook is reportedly about ready to unveil ...
- In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
Digital adverts will become increasingly tailored to viewers as a result ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- What Does Twitter Need With Another Billion (And A Half) Dollars?
London Blog, Sean Hargrave - Friday, September 12, 2014
Why does Twitter need nearly the equivalent of another float within ...
- Undertone Appoints Glenday CRO
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 3, 2014
Online ad network Undertone this week appointed Greg Glenday as its chi ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- Twitter Adds Central, Eastern Europe To Ad Network
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, August 26, 2014
Twitter on Tuesday further expanded its ad network with the addition ...
- Millennial Media Revs Up 18%, Market Share Slips
Mobile Marketing Daily, Mark Walsh - Monday, August 11, 2014
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% ...
- Concerned About Ad Fraud, ComScore Acquires MdotLabs
Around the Net in Video, P.J. Bednarski - Tuesday, August 5, 2014
ComScore has acquired MdotLabs to shore up its own efforts at stoppi ...
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Real-Time Daily, Seth Ulinski - Thursday, July 10, 2014
There's been significant discussion around GroupM's decision to forego open ad exchange ...
- Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
Mobile Insider, Christof Wittig - Thursday, July 10, 2014
Mobile is huge, tech pundits say -- but most of them mi ...
- Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony ...
- Undertone Acquires Upfront Media
Around the Net in Real-Time, Tyler Loechner - Thursday, June 12, 2014
Advertising Age has reported that Undertone, an ad network, has acquired Upfro ...
- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopp ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...
- Omnicom Signs Mobile Ad Exchange Deal With Twitter
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Omnicom has followed in the footsteps of Publicis Groupe and has sign ...
- Verve Mobile Launches White-Label Mobile Offers
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
Verve Mobile is introducing a new white-label service geared to small a ...
- Ad Tech Start-up TVTY Takes $4.5M
Around the Net In Media, Gavin O'Malley - Friday, May 23, 2014
French start-up TVTY just took another $4.5 million from Partech Ventures, a ...