- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Facebook Audience Network vs. AdSense: A Battle Royale Brews
Search & Performance Marketing Daily, David Rodnitzky - Monday, January 26, 2015
A prominent investment bank recently raised its target on Facebook's stock ...
- Privacy Concerns Spark Government To Revise Health Insurance Site
PolicyBlog, Wendy Davis - Friday, January 23, 2015
Earlier this week, it emerged that the White House's health insurance sit ...
- Ad Assassin: The Mobile Game
Mobile Insider, Steve Smith - Tuesday, January 6, 2015
Ad Hunter claims to turn ad blocking in apps into a ga ...
- More Digital Out-of-Home Ads Coming To Malls
MediaDailyNews, Erik Sass - Tuesday, December 30, 2014
Mall owner CBL Properties is deploying a DOOH ad network to ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To Programmatic
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
Millennial Media, a mobile ad network turned programmatic exchange, has released i ...
- BBB's Online Privacy Watchdog Faults 5 Web Publishers
Online Media Daily, Wendy Davis - Wednesday, October 29, 2014
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Verizon's Tech News Site Faces Censorship Accusations
PolicyBlog, Wendy Davis - Wednesday, October 29, 2014
Verizon's move to get into the tech news business doesn't appear ...
- Changes On Baidu's Ad Network
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Those buying paid-search ads on Baidu might have noticed an increase ...
- Video Ads Over-index On iOS Devices
MoBlog, Mark Walsh - Wednesday, October 22, 2014
Opera Mediaworks over the summer acquired mobile video ad network AdColony ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Health Media Network, SITO Launch Mobile Point-of-Care Ad Network
MediaDailyNews, Erik Sass - Thursday, October 16, 2014
The lines between place-based media and mobile advertising are getting blurrier, ...
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 13, 2014
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisemen ...
- Undertone Launches Ad Tech Platform
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Undertone, an ad network, is becoming more involved in the programmatic ...
- Video Ads Come To Rewards Network Kiip
MoBlog, Mark Walsh - Wednesday, September 24, 2014
Mobile video advertising is expected to rise sharply this year from ...
- Facebook Readies Ad Network Built On Atlas
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 23, 2014
Following months of speculation, Facebook is reportedly about ready to unveil ...
- In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
Digital adverts will become increasingly tailored to viewers as a result ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- What Does Twitter Need With Another Billion (And A Half) Dollars?
London Blog, Sean Hargrave - Friday, September 12, 2014
Why does Twitter need nearly the equivalent of another float within ...
- Undertone Appoints Glenday CRO
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 3, 2014
Online ad network Undertone this week appointed Greg Glenday as its chi ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- Twitter Adds Central, Eastern Europe To Ad Network
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, August 26, 2014
Twitter on Tuesday further expanded its ad network with the addition ...
- Millennial Media Revs Up 18%, Market Share Slips
Mobile Marketing Daily, Mark Walsh - Monday, August 11, 2014
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% ...
- Concerned About Ad Fraud, ComScore Acquires MdotLabs
Around the Net in Video, P.J. Bednarski - Tuesday, August 5, 2014
ComScore has acquired MdotLabs to shore up its own efforts at stoppi ...
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Real-Time Daily, Seth Ulinski - Thursday, July 10, 2014
There's been significant discussion around GroupM's decision to forego open ad exchange ...
- Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
Mobile Insider, Christof Wittig - Thursday, July 10, 2014
Mobile is huge, tech pundits say -- but most of them mi ...
- Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony ...
- Undertone Acquires Upfront Media
Around the Net in Real-Time, Tyler Loechner - Thursday, June 12, 2014
Advertising Age has reported that Undertone, an ad network, has acquired Upfro ...