- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopp ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...
- Omnicom Signs Mobile Ad Exchange Deal With Twitter
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Omnicom has followed in the footsteps of Publicis Groupe and has sign ...
- Verve Mobile Launches White-Label Mobile Offers
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
Verve Mobile is introducing a new white-label service geared to small a ...
- Ad Tech Start-up TVTY Takes $4.5M
Around the Net In Media, Gavin O'Malley - Friday, May 23, 2014
French start-up TVTY just took another $4.5 million from Partech Ventures, a ...
- Undertone Promotes Ferengul To CEO, Cassidy Moves To Chairman Of The Board
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Undertone on Tuesday announced the promotion of Corey Ferengul from COO ...
- NCM Reveals Shazam, Maker Partnerships
MediaDailyNews, Erik Sass - Wednesday, May 14, 2014
NCM Media Networks, the nation's largest cinema ad network, held an upfro ...
- Yahoo Won't Honor Do-Not-Track Settings
Online Media Daily, Wendy Davis - Friday, May 2, 2014
Yahoo has stopped honoring the do-not-track requests that users send through the ...
- Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
Digital video ad platform Vindico on Thursday released its 2013 Annual Repor ...
- Facebook Unveils Audience Network For Mobile At F8
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audien ...
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
Real-Time Daily, Joe Mandese - Monday, April 28, 2014
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Available Inventory, Clicks And 'Premium' All Growing In Mobile
RTBlog, Tyler Loechner - Wednesday, April 23, 2014
Vserv.mobi, a mobile ad network that has recently repositioned itself as ...
- Facebook Mobile Ad Net On Its Way
Mobile Marketing Daily, Steve Smith - Monday, April 21, 2014
Later this month Facebook will introduce its mobile ad network that wi ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
Data and Targeting Insider, Steve Smith - Tuesday, April 15, 2014
If you simply count ads and attribute them to a purchasing chann ...
- What Soup Can Teach Us About Mobile Ad Nets And RTB
RTBlog, Tyler Loechner - Friday, April 11, 2014
There are two major shifts occurring in digital advertising, as advertisers mo ...
- WPP's Sorrell Says NSA Snooping Concerns Prompting Switch From Third-Party Networks
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
WPP Chief Executive Sir Martin Sorrell believes the media industry has underestimat ...
- Microsoft Launches Programmatic Video Ad Network In UK
Around the Net in Real-Time, Tyler Loechner - Thursday, March 27, 2014
Microsoft on Thursday launched the Microsoft Video Network, a programmatic video ...
- M&S Agency Review Gears Up
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Marks & Spencer is reviewing its GBP60m UK media account with incumbe ...
- Microsoft Launches A Video Ad Network in Britain
Around the Net in Video, P.J. Bednarski - Thursday, March 27, 2014
Microsoft Video Network is launched in Britain. The new video advertising servi ...
- Vodafone Drops OMD For Either Group M or Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Wednesday, March 19, 2014
"Media Week" claims to have sources involved in the repitch for Vodafone ...
- Mobile Ad Network Vungle Taps Bitcoin As Payment Option
Mobile Marketing Daily, Mark Walsh - Thursday, March 13, 2014
The controversy surrounding crypto-currency Bitcoin reached new heights recently with the spectacul ...
- Shaken, Not Stirred: Pavelka Replaces Brand At Martini
Real-Time Daily, Joe Mandese - Wednesday, March 12, 2014
High-end ad network and audience targeting firm Martini Media has shaken ...
- Ads Are Dirtier Than Porn... In Spreading Mobile Malware
Mobile Marketing Daily, Steve Smith - Thursday, March 6, 2014
The explosion in mobile Web ads brought with it a surge ...
- Clear Channel Airports Partners With Adlux For Private Aviation Ad Network
MediaDailyNews, Erik Sass - Tuesday, February 18, 2014
Clear Channel Airports has joined forces with Adlux, a media company targeti ...
- Shady Ad Networks Put P&G, Uniilever and Other Big Advertisers on X-Rated Sites
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
Major companies like Procter & Gamble, Unilever and AT&T, and more r ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 20 ...
- Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.c ...