- Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Ad fraud is a major concern for digital advertisers -- with n ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- Google Violated Canadian Privacy Law With Retargeted Health Ads
Online Media Daily, Wendy Davis - Thursday, January 16, 2014
The Canadian privacy commissioner this week criticized Google for allowing an advertis ...
- YP Acquires Sense Networks, Eyes Mobile Ad Expansion
Mobile Marketing Daily, Mark Walsh - Monday, January 6, 2014
YP on Monday announced acquiring mobile location-focused ad firm Sense Networks ...
- Adweek Cites Media Companies That Have Questions About OneScreen
Around the Net in Video, P.J. Bednarski - Wednesday, December 18, 2013
OneScreen, an audience-extension firm Touchstorm employed is at the core of questionab ...
- Thinknear, Placed To Show Mobile Ad Impact On Foot Traffic
MoBlog, Steve Smith - Wednesday, December 18, 2013
Mobile ad network Thinknear is promising to help retailers tie their mobi ...
- TargetSpot, Radionomy Merge, Form Global Audio Ad Network
MediaDailyNews, Erik Sass - Monday, December 16, 2013
TargetSpot, which operates a digital radio ad network, has merged with Radionom ...
- How Ad Networks Can Remain Relevant In Online Video
Video Insider, Gal Topaz - Thursday, December 12, 2013
In order to tap into the unlocked growth of programmatic video, ...
- Stop Saying Ad Networks Are Dead Or Dying - Just Stop
Real-Time Daily, Jeff Hirsch - Monday, December 2, 2013
It's time to stop pronouncing the death of the ad network a ...
- Niche Hunting In A Macro Indsutry
RTBlog, Tyler Loechner - Wednesday, November 27, 2013
Earlier this month, RTM Daily reported that Kantar Media had added digit ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- Ad Nets Are Additional Demand
Show Daily, Tyler Loechner - Monday, November 18, 2013
That's according to Andrew Casale, VP of strategy at Casale Media. Speaki ...
- 'Cage Match' Between PubMatic, AppNexus 'Not Good For Anyone'
RTBlog, Tyler Loechner - Tuesday, November 12, 2013
AdExchanger ran an interview last week with AppNexus CEO Brian O'Kelley. ...
- InMobi Taps Ian Dowds As VP & GM Of UK, France, Germany
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
Mobile ad network InMobi on Monday announced that Ian Dowds has join ...
- Gourmet Ads Taps Pixalate For Viewability Ratings, Keeps Its Network In Check
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Gourmet Ads, a food advertising network with their own real-time bidding (RT ...
- Mobile Ad Net StartMeApp Acquires Trading Desk AdNubo
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertisi ...
- Should Ad Nets Push For Publisher Transparency?
RTBlog, Tyler Loechner - Thursday, November 7, 2013
Vieawbility and transparency are two of the biggest topics in the exchange-bas ...
- Affinity Opens Up Inventory For RTB Via AppNexus
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Contextual ad network Affinity on Wednesday announced that it's making its invento ...
- Do Advertisers Really Know Where Their Ads are Running?
Around the Net in Video, P.J. Bednarski - Thursday, October 24, 2013
Major brands' ads ran as pre-roll before online viewers saw a go ...
- AT&T AdWorks Dumps Online, Mobile Ad Net
Online Media Daily, Mark Walsh - Friday, October 11, 2013
AT&T is shutting down the online and mobile ad network business operat ...
- Tremor Extends Interactive Video Ad Units To Mobile Web
Mobile Marketing Daily, Steve Smith - Friday, October 11, 2013
The same interactive video ads that Tremor Media has been serving in ...
- TMN Launches Native Ad Offering, Editorial Staff To Guide Ad Content
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
TechMedia Network, a network of tech and science Web sites with ...
- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- Millennial Media Launches Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, September 17, 2013
Mobile ad network Millennial Media on Tuesday announced the launch of i ...
- By Shunning Ad Nets And Exchanges, Can Premium Publishers Monetize Better?
Programmatic Insider, Skip Brand - Tuesday, September 17, 2013
When the news broke about NewsCorp.'s announcement that it would no long ...
- PubMatic Brings Display Full Circle: Opens Marketplace For Publisher-Created Nets, Consortia
Real-Time Daily, Joe Mandese - Tuesday, September 17, 2013
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishe ...
- Twitter Files 'Confidential' IPO
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
Twitter said Thursday the company took the first step toward going publ ...
- Why Mobile Banner Ads Will Die
Mobile Marketing Daily, Steve Weiss - Thursday, September 12, 2013
Are mobile banner ads really demonstrating their value and accountability? Can th ...
- IBM Builds Data Partner Network
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
IBM, known for designing intelligent computer hardware and software, and building middlewa ...