- Stop Saying Ad Networks Are Dead Or Dying - Just Stop
Real-Time Daily, Jeff Hirsch - Monday, December 2, 2013
It's time to stop pronouncing the death of the ad network a ...
- Niche Hunting In A Macro Indsutry
RTBlog, Tyler Loechner - Wednesday, November 27, 2013
Earlier this month, RTM Daily reported that Kantar Media had added digit ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- Ad Nets Are Additional Demand
Show Daily, Tyler Loechner - Monday, November 18, 2013
That's according to Andrew Casale, VP of strategy at Casale Media. Speaki ...
- 'Cage Match' Between PubMatic, AppNexus 'Not Good For Anyone'
RTBlog, Tyler Loechner - Tuesday, November 12, 2013
AdExchanger ran an interview last week with AppNexus CEO Brian O'Kelley. ...
- InMobi Taps Ian Dowds As VP & GM Of UK, France, Germany
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
Mobile ad network InMobi on Monday announced that Ian Dowds has join ...
- Gourmet Ads Taps Pixalate For Viewability Ratings, Keeps Its Network In Check
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Gourmet Ads, a food advertising network with their own real-time bidding (RT ...
- Mobile Ad Net StartMeApp Acquires Trading Desk AdNubo
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertisi ...
- Should Ad Nets Push For Publisher Transparency?
RTBlog, Tyler Loechner - Thursday, November 7, 2013
Vieawbility and transparency are two of the biggest topics in the exchange-bas ...
- Affinity Opens Up Inventory For RTB Via AppNexus
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Contextual ad network Affinity on Wednesday announced that it's making its invento ...
- Do Advertisers Really Know Where Their Ads are Running?
Around the Net in Video, P.J. Bednarski - Thursday, October 24, 2013
Major brands' ads ran as pre-roll before online viewers saw a go ...
- AT&T AdWorks Dumps Online, Mobile Ad Net
Online Media Daily, Mark Walsh - Friday, October 11, 2013
AT&T is shutting down the online and mobile ad network business operat ...
- Tremor Extends Interactive Video Ad Units To Mobile Web
Mobile Marketing Daily, Steve Smith - Friday, October 11, 2013
The same interactive video ads that Tremor Media has been serving in ...
- TMN Launches Native Ad Offering, Editorial Staff To Guide Ad Content
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
TechMedia Network, a network of tech and science Web sites with ...
- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- Millennial Media Launches Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, September 17, 2013
Mobile ad network Millennial Media on Tuesday announced the launch of i ...
- By Shunning Ad Nets And Exchanges, Can Premium Publishers Monetize Better?
Programmatic Insider, Skip Brand - Tuesday, September 17, 2013
When the news broke about NewsCorp.'s announcement that it would no long ...
- PubMatic Brings Display Full Circle: Opens Marketplace For Publisher-Created Nets, Consortia
Real-Time Daily, Joe Mandese - Tuesday, September 17, 2013
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishe ...
- Twitter Files 'Confidential' IPO
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
Twitter said Thursday the company took the first step toward going publ ...
- Why Mobile Banner Ads Will Die
Mobile Marketing Daily, Steve Weiss - Thursday, September 12, 2013
Are mobile banner ads really demonstrating their value and accountability? Can th ...
- IBM Builds Data Partner Network
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
IBM, known for designing intelligent computer hardware and software, and building middlewa ...
- AdTheorent Closes $4M Round Led By Verizon Investments
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closi ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Tremor Video Pulls TV Listings Into Video Ad Formats
MediaDailyNews, Wayne Friedman - Thursday, August 29, 2013
Hoping to push more TV viewers and filmgoers while interacting with TV/vid ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- Jumptap Acquisition Adds to Rough Beginnings for YuMe, Tremor Video
Around the Net in Video, P.J. Bednarski - Thursday, August 15, 2013
Wall Street is resisting ad tech stocks, for whatever reason. When Millenni ...
- Placed Wants To Link Mobile Ads To Store Traffic
Mobile Marketing Daily, Steve Smith - Thursday, August 15, 2013
The location analytics firm Placed is partnering with launch partner local ...
- Womensforum.com Expands Ad Options
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
Started in 1996, Womensforum.com's biggest changes have come in just the la ...