- AdTheorent Closes $4M Round Led By Verizon Investments
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closi ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Tremor Video Pulls TV Listings Into Video Ad Formats
MediaDailyNews, Wayne Friedman - Thursday, August 29, 2013
Hoping to push more TV viewers and filmgoers while interacting with TV/vid ...
- News Corp. Unveils Global Programmatic Exchange: Says 'Third Parties No Longer Invited To The Party'
Online Media Daily, Joe Mandese - Wednesday, August 21, 2013
News Corp. this morning unveiled plans to launch a "global programmatic advertisi ...
- Ad Nets Brace For Programmatic Shakeout, Will News Corp. Be First Of Many?
Real-Time Daily, Tyler Loechner - Wednesday, August 21, 2013
Ad networks are bracing for the loss of some of the mo ...
- Jumptap Acquisition Adds to Rough Beginnings for YuMe, Tremor Video
Around the Net in Video, P.J. Bednarski - Thursday, August 15, 2013
Wall Street is resisting ad tech stocks, for whatever reason. When Millenni ...
- Placed Wants To Link Mobile Ads To Store Traffic
Mobile Marketing Daily, Steve Smith - Thursday, August 15, 2013
The location analytics firm Placed is partnering with launch partner local ...
- Womensforum.com Expands Ad Options
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
Started in 1996, Womensforum.com's biggest changes have come in just the la ...
- Epom Opens RTB Department With Trading Desk In The Works, Taps StrikeAd's Rakytskyy To Lead Charge
Real-Time Daily, Tyler Loechner - Thursday, August 15, 2013
Epom, a global ad management company based in Ukraine, this week launch ...
- Hackers Using Ad Networks To Target Users
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 14, 2013
Why in the world are overseas hackers building their own ad network ...
- Millennial Media Buys Mobile Ad Rival Jumptap
Online Media Daily, Mark Walsh - Tuesday, August 13, 2013
Millennial Media on Tuesday agreed to acquire Jumptap in a merger ...
- Millennial Media Teams With Adsmovil To Expand In Latin America
Online Media Daily, Mark Walsh - Thursday, August 8, 2013
Millennial Media has entered into a partnership with Latin American mobile ...
- Getting Real With RTB: 23% Of Advertising Now Using It
Data and Targeting Insider, Steve Smith - Monday, July 29, 2013
RTB accounts for almost a quarter of online ads from the t ...
- YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus ...
- How Google Is Hurting Ad Networks
Video Insider, Ashkan Karbasfrooshan - Monday, July 15, 2013
In 2007, before the economic apocalypse stopped everything in its tracks, t ...
- Sky, BBDO Germany Propose Train Window Network To Your Noggin
Mobile Marketing Daily, Steve Smith - Monday, July 8, 2013
Using the same techniques employed by Google Glass and underwater headphones, BB ...
- Analysts Stumped By YuMe's Decision To Go Public
Online Media Daily, Gavin O'Malley - Wednesday, July 3, 2013
While analysts speak well of YuMe and its management team, many we ...
- Mobile Ad Network Airpush Opens Up RTB Channels
Real-Time Daily, Tyler Loechner - Monday, July 1, 2013
Airpush, a mobile ad network that is only two years old, h ...
- Mobile Display RIP...No, Wait
MoBlog, Steve Smith - Tuesday, June 25, 2013
A number of emerging segments more than doubled their mobile spend ...
- DAA Bashes New Cookie-Blocking Initiative
Online Media Daily, Wendy Davis - Thursday, June 20, 2013
The ad trade group Digital Advertising Alliance is criticizing Mozilla for inchi ...
- Millennial Expands Video Ad Options
Online Media Daily, Mark Walsh - Wednesday, June 19, 2013
Mobile ad network Millennial Media is stepping up its video ad offerin ...
- New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking
Online Media Daily, Wendy Davis - Wednesday, June 19, 2013
The new Cookie Clearinghouse, helmed by Stanford privacy expert Aleecia McDonald, hop ...
- Kiip Debuts Self-Serve Option For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 18, 2013
Mobile rewards network Kiip has added a self-serve option for advertisers aim ...
- Weber Departs AT&T Role Overseeing U-Verse Content
MediaDailyNews, David Goetzl - Friday, June 14, 2013
Jeff Weber, president of content and advertising sales at AT&T, has le ...
- Mojiva's Mocean Debuts Ad-Serving Service For Advertisers
Online Media Daily, Mark Walsh - Thursday, June 13, 2013
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform ...
- Airpush Ad Net Updates SDK, Claims 90,000 Apps
Mobile Marketing Daily, Steve Smith - Monday, June 3, 2013
One of the fastest-growing mobile ad networks, Airpush announced upgrades to i ...
- Millennial Media Eyes Latin America
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
Mobile ad network Millennial Media has its eyes on Latin American countri ...
- Discovery Launches TestTube.com, Ups Digital Video Involvement
Online Media Daily, Wayne Friedman - Thursday, May 23, 2013
Discovery Communications is looking to get into digital video platforms in ...
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
Online Media Daily, Mark Walsh - Friday, May 17, 2013
The practice of conquesting -- running advertising for a brand or produ ...
- Click Fraud's Days Are Numbered
Performance Marketing Insider, Colin Jeavons - Tuesday, May 14, 2013
Online advertising's days of Wild West-like lawlessness will soon come to ...