- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...
- Chitika Extends Yahoo Ad Deal
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
Chitika on Tuesday announced a multiyear extension of its partnership with Yaho ...
- Ad Network Sees Shift To Tighter Mobile Targeting
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
As marketers become more familiar with location-based targeting, they are shifting fr ...
- Precision Health Launches Pharma Video Ad Network
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...
- Ad Industry Blames Microsoft, Mozilla For Do-Not-Track Gridlock
PolicyBlog, Wendy Davis - Wednesday, April 24, 2013
Although 4 trillion do-not-track signals are sent by Firefox each month, almo ...
- Opera: Europe Eats Into U.S. Mobile Ad Dominance
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The European mobile market continues to grow briskly at the expense ...
- Two Models For Digital Ad Sales: Enterprise Software, The Travel Industry
Real-Time Daily, Frank Addante - Thursday, April 11, 2013
The digital ad market has an opportunity to leverage the best ...
- At $11B In Revenue It's A Long Climb Up From A Bottomless Social-Search Hole
SearchBlog, Laurie Sullivan - Wednesday, April 10, 2013
Marketers hiding their head in the sand to the impact of real-ti ...
- eBay Rebrands Shopping.com To Build Ad Network
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
eBay has rebranded Shopping.com to the eBay Commerce Network in an effo ...
- Jumptap Grows Reach With RTB Platform
Online Media Daily, Mark Walsh - Thursday, April 4, 2013
Mobile ad network Jumptap said Thursday that its U.S. monthly reach h ...
- Jumptap Grows Reach With RTB Platform
Raw, Mark Walsh - Thursday, April 4, 2013
Mobile ad network Jumptap said Thursday that its U.S. monthly reach h ...
- Q1Media, AdExcite Merge To Create Powerhouse Video Ad Network
Online Media Daily, Laurie Sullivan - Friday, March 15, 2013
Q1Media and AdExcite have merged to create a display network that serv ...
- adMarketplace To Roll Out Geolocation Mobile Search Ad Targeting
Online Media Daily, Laurie Sullivan - Thursday, March 14, 2013
Serving ads to consumers within a certain radius has become the nirva ...
- Retail Top Mobile Ad Category In 2012
Online Media Daily, Mark Walsh - Tuesday, March 12, 2013
Record election-year spending proved a boon to virtually all media last yea ...
- Search-Based Mobile Ad Targeting Up In 2012
Online Media Daily, Mark Walsh - Friday, March 8, 2013
The top mobile search categories didn't necessarily attract the most ad dolla ...
- CEO Krantz Explains YP's Digital Transition
Online Media Daily, Mark Walsh - Saturday, March 9, 2013
YP is one of the country's largest local advertising companies. As YP ...
- Altitude Digital Debuts New Platform
Online Media Daily, Gavin O'Malley - Tuesday, March 5, 2013
The online video ad specialists at Altitude Digital debuted a self-service platfo ...
- Brown Exits Federated Media, Battelle Adds CEO Duties
Online Media Daily, Gavin O'Malley - Thursday, February 28, 2013
Federated Media Publishing on Thursday announced the departure of CEO Deanna Brow ...
- Brands: Beware Of Ad Networks Supporting Pirated Content Sites
Online Media Daily, Laurie Sullivan - Friday, February 15, 2013
Advertising networks need to do a better job of protecting brands li ...
- Turn Taps Murphy In Advisory Role
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as adviso ...
- NAI To Develop Mobile Privacy Code
Online Media Daily, Wendy Davis - Thursday, February 7, 2013
In recent months, the Federal Trade Commission as well as the Californ ...
- Google Site Visits Hit 191M, ShareThis Hits 95% Reach In December
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 1, 2013
No surprise that Google Sites rank the No. 1 visited properties wi ...
- Cisneros' Acquisition Of Adsmovil Claims To Cast Largest Pan-American Mobile Ad Net
Mobile Marketing Daily, Steve Smith - Tuesday, January 22, 2013
Claiming to establish the largest mobile ad network that spans the Nor ...
- Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift
Mobile Insider, Steve Smith - Thursday, January 17, 2013
Ad prices rose substantially in MoPub's RTB marketplace this holiday, the compa ...
- Rockbridge Buys Triad Retail, Ups Online Ad Reach
Online Media Daily, Gavin O'Malley - Thursday, January 10, 2013
Showing continued investment interest in online ad networks, Rockbridge Growth Equity h ...
- Jumptap Hires Ex-Yahoo Sales Exec
Online Media Daily, Mark Walsh - Monday, January 7, 2013
Former Yahoo and Thrillist executive Adam Chandler has joined mobile ad netwo ...
- Report: Google, Yahoo Serve Ads To Pirated Content Sites
Online Media Daily, Laurie Sullivan - Thursday, January 3, 2013
Two of the world's largest search engines, along with eight other ...
- Enhanced Reach: Gay Ad Network Muscles Up With Online Targeting
Online Media Daily, Erik Sass - Sunday, December 16, 2012
The Gay Ad Network is introducing new audience targeting features to i ...
- Jumptap, 24/7 Media Partner On Cross-Platform Campaigns
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up ...
- Facebook May Buy Atlas Solutions
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, December 7, 2012
Promising to reshape online advertising as we know it, Facebook is reported ...