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Changes On Baidu's Ad Network

  • ClickZ, Monday, October 27, 2014 11:26 AM
Those buying paid-search ads on Baidu might have noticed an increase in impressions in mid-October when Baidu rolled out the Search Network with Display Select to Baidu paid-search accounts. Gordon Choi explains two significant changes: Search Network with Display Select, and new keyword-match type options for Chinese user search queries. He gives marketers a rundown of how the network works, and the six keyword match types available -- three phrases, exact, broad, and negative.

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