- Report: Android Impressions Jumped 25% In February
Online Media Daily, - Thursday, March 18, 2010
Impressions from Android-based phones grew 25% in February, marking the biggest month ...
- Mobile's Killer App On The Way
Online Media Daily, John Capone - Wednesday, March 17, 2010
When approaching mobile, "you need to forget your Web education," Alexandre Mar ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Five Things Your DSP Can't Do
Online Media Daily, Murthy Nukala - Tuesday, March 16, 2010
The DSP promises of convenience and efficiency are certainly compelling. But ha ...
- JumpTap Adds Self-Service Option
Online Media Daily, - Tuesday, March 9, 2010
Mobile ad network JumpTap has launched a new self-service application for publishe ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Good Health Ranks As Fastest-Growing Among Health Ad Nets
Online Media Daily, - Thursday, March 4, 2010
According to the February 2010 comScore Report, Good Health Media, founded ...
- A Death Foretold: Are Ad Networks In Decline?
Online Media Daily, Pace Lattin - Wednesday, March 3, 2010
Every year someone claims that THIS YEAR will be the last th ...
- Study: M-Commerce Features Increase in Mobile Campaigns
Online Media Daily, Mark Walsh - Monday, March 1, 2010
Unveiling new metrics in its latest
monthly report, Millenni ...
- BBE Spins Off Video Analytics-Focused Vindico
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Online video network BBE -- formerly Broadband Enterprises -- on Monday announc ...
- BIM Acquires TitanTV
Around the Net In Media, Fern Siegel - Friday, February 26, 2010
Broadcast Interactive Media has acquired Decisionmark Corp. (dba TitanTV Media). Founded ...
- Mag Bag: Zinio Executes First Digital Ad Buy For Kia
MediaDailyNews, Erik Sass - Thursday, February 25, 2010
In a first for digital magazines, Zinio's new Publisher Advertising Network ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Forget the Sex Apps - Users Turn To iPhone For Dating, Health
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
- Ad Net 'Breaks' Video Mold With 'Interactive Engagement Suite'
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
Hoping to keep advertisers' attention, men's-focused media publisher Break Media on Wednesd ...
- Millennial Buys Mobile Analytics Firm TapMetrics
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Mobile ad network Millennial Media has acquired San Francisco-based mobile analytics fi ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sit ...
- Gaming Ad Platform Aims For Eyeballs
Around the Net In Online Marketing, John Capone - Tuesday, February 23, 2010
Wild Tangent a gaming ad network has announced an effort it hop ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapp ...
- Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining i ...
- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Proje ...
- Don't Forget the iPod
MoBlog, Mark Walsh - Friday, February 19, 2010
The iPod shouldn't be thought of by marketers as merely an afterthoug ...
- VideoEgg CMO Young Takes Prexxi Role
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
As part of a broader management shift, VideoEgg has promoted its chi ...
- Can't Have Real-Time Bidding Without Real-Time Selling
Online Media Daily, Rajeev Goel - Wednesday, February 17, 2010
EBay didn't start because people wanted to buy efficiently. It started wi ...
- Video Ad Network YuMe Closes $25M Funding Round
Online Media Daily, Gavin O'Malley - Wednesday, February 17, 2010
YuMe, which ranked as the third-largest video ad network last November wi ...
- Media Contacts Partners With Adify On Custom Networks
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
Media Contacts, the interactive media agency of Havas Digital, has named vertic ...
- Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pione ...
- Analyzing Yahoo's Ad Network Model
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2010
Carrie digs into Yahoo's newly launched network distribution setting to give advertise ...
- Google Calculates Benefits For Direct-Response Ads
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Under a new feature, the Google TV Ads platform can now automatical ...
- Strata Introduces Volos Digital Advertising Tool
Around the Net In Media, Fern Siegel - Friday, February 5, 2010
Strata has introduced Volos, a new product that allows media sales organizatio ...