- Apple Unveils iAd, iPhone 4.0
Online Media Daily, Mark Walsh - Thursday, April 8, 2010
Apple Thursday
unveiled its
rumored "iAd" mobile advertising system, wi ...
- Apple Considers Launching Mobile Ad Network
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
Apple is an extraordinary marketing machine providing consumers with much-loved gadgets. N ...
- Glam Network Goes Mobile
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 8, 2010
Glam Media this week began a domestic roll out of its GlamMobi ...
- Burst Media Acquires OTP Media
Online Media Daily, Gavin O'Malley - Thursday, April 8, 2010
Broadening its horizons, online ad rep Burst Media on Wednesday announced t ...
- Nobody Happier About Apple 'iAd' Platform Than Google
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 7, 2010
Apple is about to introduce its mobile ad platform, which sources te ...
- Rubicon Adds Two Key Hires, Takes Aim At Rivals
Online Media Daily, Gavin O'Malley - Monday, April 5, 2010
Ad technology firm The Rubicon Project on Monday announced two key hir ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Connexus To Merge With Epic Advertising
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
Connexus Corporation -- owner of online ad network and social media compa ...
- News Corp. May Sell Fox Audience Network
Around the Net In Media, Fern Siegel - Tuesday, March 23, 2010
News Corp. is tough on its digital properties: Rotten Tomatoes has be ...
- Report: Android Impressions Jumped 25% In February
Online Media Daily, - Thursday, March 18, 2010
Impressions from Android-based phones grew 25% in February, marking the biggest month ...
- Mobile's Killer App On The Way
Online Media Daily, John Capone - Wednesday, March 17, 2010
When approaching mobile, "you need to forget your Web education," Alexandre Mar ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Five Things Your DSP Can't Do
Online Media Daily, Murthy Nukala - Tuesday, March 16, 2010
The DSP promises of convenience and efficiency are certainly compelling. But ha ...
- JumpTap Adds Self-Service Option
Online Media Daily, - Tuesday, March 9, 2010
Mobile ad network JumpTap has launched a new self-service application for publishe ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Good Health Ranks As Fastest-Growing Among Health Ad Nets
Online Media Daily, - Thursday, March 4, 2010
According to the February 2010 comScore Report, Good Health Media, founded ...
- A Death Foretold: Are Ad Networks In Decline?
Online Media Daily, Pace Lattin - Wednesday, March 3, 2010
Every year someone claims that THIS YEAR will be the last th ...
- Study: M-Commerce Features Increase in Mobile Campaigns
Online Media Daily, Mark Walsh - Monday, March 1, 2010
Unveiling new metrics in its latest
monthly report, Millenni ...
- BBE Spins Off Video Analytics-Focused Vindico
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Online video network BBE -- formerly Broadband Enterprises -- on Monday announc ...
- BIM Acquires TitanTV
Around the Net In Media, Fern Siegel - Friday, February 26, 2010
Broadcast Interactive Media has acquired Decisionmark Corp. (dba TitanTV Media). Founded ...
- Mag Bag: Zinio Executes First Digital Ad Buy For Kia
MediaDailyNews, Erik Sass - Thursday, February 25, 2010
In a first for digital magazines, Zinio's new Publisher Advertising Network ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Forget the Sex Apps - Users Turn To iPhone For Dating, Health
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
- Ad Net 'Breaks' Video Mold With 'Interactive Engagement Suite'
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
Hoping to keep advertisers' attention, men's-focused media publisher Break Media on Wednesd ...
- Millennial Buys Mobile Analytics Firm TapMetrics
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Mobile ad network Millennial Media has acquired San Francisco-based mobile analytics fi ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sit ...
- Gaming Ad Platform Aims For Eyeballs
Around the Net In Online Marketing, John Capone - Tuesday, February 23, 2010
Wild Tangent a gaming ad network has announced an effort it hop ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapp ...
- Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining i ...