- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Proje ...
- Don't Forget the iPod
MoBlog, Mark Walsh - Friday, February 19, 2010
The iPod shouldn't be thought of by marketers as merely an afterthoug ...
- VideoEgg CMO Young Takes Prexxi Role
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
As part of a broader management shift, VideoEgg has promoted its chi ...
- Can't Have Real-Time Bidding Without Real-Time Selling
Online Media Daily, Rajeev Goel - Wednesday, February 17, 2010
EBay didn't start because people wanted to buy efficiently. It started wi ...
- Video Ad Network YuMe Closes $25M Funding Round
Online Media Daily, Gavin O'Malley - Wednesday, February 17, 2010
YuMe, which ranked as the third-largest video ad network last November wi ...
- Media Contacts Partners With Adify On Custom Networks
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
Media Contacts, the interactive media agency of Havas Digital, has named vertic ...
- Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pione ...
- Analyzing Yahoo's Ad Network Model
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2010
Carrie digs into Yahoo's newly launched network distribution setting to give advertise ...
- Google Calculates Benefits For Direct-Response Ads
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Under a new feature, the Google TV Ads platform can now automatical ...
- Strata Introduces Volos Digital Advertising Tool
Around the Net In Media, Fern Siegel - Friday, February 5, 2010
Strata has introduced Volos, a new product that allows media sales organizatio ...
- Panel: Mobile Advertising Harder Than Ever
Online Media Daily, Mark Walsh - Wednesday, February 3, 2010
Mobile advertising promises higher response rates than the desktop Web, but ...
- Glam Media Raises $50M
Online Media Daily, - Tuesday, February 2, 2010
Glam Media has raised about $50 million in a Series E rou ...
- The Promise Of Mobile Is A Reality
Online Media Daily, Federico Pisani Massamormile - Wednesday, February 3, 2010
It's Monday morning. You're sitting on the subway on the way ...
- BrightRoll Lights Up With $10M In Financing
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Branded video ad network BrightRoll on Wednesday is expected to announce anoth ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appe ...
- Microsoft Explores Ad Business
Around the Net In Media, Fern Siegel - Tuesday, February 2, 2010
Is Microsoft finally ready to a launch its long-delayed advertising exchange? Ju ...
- Greystripe Extends Network To Ovi Store
Online Media Daily, - Tuesday, February 2, 2010
Mobile ad network Greystripe will support advertising in applications offered through Nokia ...
- BlueKai Closes $21M Round Financing
Online Media Daily, Gavin O'Malley - Monday, February 1, 2010
Intent-focused, auction-based data exchange BlueKai on Monday said it closed a ...
- Driven By Economy, Perceived Value Of Ad Nets Surges: Now Surpasses Major Portals
Online Media Daily, Joe Mandese - Monday, February 1, 2010
The lingering effects of the economic recession, coupled with an expanding supp ...
- Ad Net Brand.net Spreads Into Video With I Can't Believe It's Not Butter
Online Media Daily, Gavin O'Malley - Monday, February 1, 2010
Brand-focused online ad network Brand.net on Monday is expected to launch i ...
- Kitchen Taps Herman As Chief Digital 'Chef,' Will Drop Varick Media Role
Online Media Daily, Joe Mandese - Friday, January 29, 2010
Darren Herman, the head of digital media at The Media Kitchen, a ...
- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability ...
- Ad Networks Multiply: What's The Difference?
Engage:Hispanics, Joe Kutchera - Thursday, January 28, 2010
Because of this trend, a number of ad networks have opened sh ...
- Apple Gives Marketers Bigger Launching Pad With Giant iPhone
Online Media Daily, Mark Walsh - Wednesday, January 27, 2010
The Apple iPad may not be a game-changer for mobile marketing, b ...
- Gabriner Named To Adap.tv Prexy Post
Online Media Daily, Gavin O'Malley - Tuesday, January 26, 2010
Adap.tv, creators of OneSource, a platform to help publishers better monetize the ...
- Yahoo's Lombardo Goes Glam
Online Media Daily, Gavin O'Malley - Monday, January 25, 2010
Media and advertising network Glam Media on Monday named Todd Lombardo ...
- YuMe Names McLernon To CRO Post
Online Media Daily, Gavin O'Malley - Monday, January 25, 2010
Video ad network YuMe on Monday is expected to announce the additi ...
- 'Fragmentation' Still Mobile Watchword In 2010
MoBlog, Mark Walsh - Friday, January 22, 2010
A recent report by Forrester analyst Thomas Husson on mobile trends f ...
- Market Efficiency: Political Pubs Form Opinion Leader Network
MediaDailyNews, Fern Siegel - Wednesday, January 20, 2010
Three respected publications --
The Nation, National Review, The Christian Science Monitor- Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...